Senior Paid Media Strategist (Remote Canada)

Directive Consulting is a performance marketing agency that uses Customer Generation, a marketing methodology that focuses on SQLs and Customers. We offer comprehensive digital marketing strategies that allow our clients to hit their SQL targets. As a Senior Paid Media Strategist, you will be responsible for creating and managing custom client strategies, communicating with clients and internal stakeholders, and executing Paid Media deliverables.

Requirements

• 3+ years experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns
• Proficiency in using advertising platforms and tools
• Strong understanding of PPC principles
• Ability to analyze campaign performance data using tools like Google Analytics
• Proven and measurable success with mid-market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to drive results and measure via OCT
• Equal parts competitive and curious; you’re a true problem solver
• Ability to organize, prioritize and manage multiple projects simultaneously

Benefits

• 100% employer-paid medical, dental, vision plans, disability, and life insurance coverage for you and a 50% employer contribution for your dependents
• Access to certified therapists through Spring Health
• Membership to Headspace
• Gympass
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)
• Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual Anniversary Trip with peers and executive leadership