Digital Green

Digital Green is seeking a Senior Growth Manager to lead digital acquisition, activation, and retention of farmers on FarmerChat, an AI-powered conversational platform for smallholder farmers.

Requirements

• Lead and scale performance marketing campaigns across paid and owned channels
• Drive funnel growth through data-driven paid campaigns, partnerships, and influencer activations
• Plan and execute seasonal and event-based acquisition campaigns
• Identify and manage regional influencers and creators
• Work closely with the Global Growth Lead to adapt global growth playbooks for new and existing markets
• Translate engagement insights into localized campaigns
• Share performance learnings and regional best practices with global and country teams
• Create and optimize MoEngage Flows and campaigns to convert new app users into active farmers
• Build and manage engagement workflows using MoEngage, Plotline, and related tools
• Analyze campaign performance and iterate on creatives, copy, and targeting
• Optimize retention and re-engagement using insights from paid ads, influencer performance, and in-app behaviour
• Develop targeted reactivation journeys to win back dormant users and reduce churn
• Track growth metrics such as acquisition rate, activation %, retention (D7/D14/D30), churn, and CTR
• Use MoEngage Analytics, dashboards, and other data tools to generate insights
• Work with the Experiments Team to run A/B experiments to continuously improve notification timing, in-app experiences, and creative performance
• Collaborate with content teams and local creators to design farmer-friendly notifications, short videos, and social posts that drive engagement
• Adapt and translate campaigns into local languages (Swahili, Amharic, Oromo, etc.)
• Coordinate with design and performance marketing teams to align growth experiments with brand and regional campaigns

Benefits

• Hybrid/remote work possible
• 6-month contract