DEUNA

In the rapidly expanding e-commerce landscape of Latin America, merchants face significant hurdles that stifle their growth potential. Customers frequently abandon their shopping carts due to cumbersome and confusing checkout processes. Furthermore, a high rate of transaction rejections and the ever-present threat of fraud create a challenging environment for online businesses to thrive. These issues not only lead to lost sales but also damage customer trust and brand reputation. Recognizing these critical pain points, DEUNA was founded to empower businesses by transforming the online payment experience for their customers.

DEUNA provides a comprehensive, AI-powered payment orchestration platform designed specifically for the complexities of the Latin American market. Our customers, ranging from large enterprises to growing retailers, need a solution that simplifies global payments, boosts transaction approval rates, and minimizes fraud without creating friction for legitimate buyers. We address this by offering a single, seamless integration that connects merchants to over 400 global payment and fraud providers. Our platform's intelligent routing capabilities direct each transaction to the optimal provider based on factors like customer location and payment method, significantly increasing acceptance rates. The one-click checkout experience drastically reduces cart abandonment, creating a 'magical' and frictionless journey for the end consumer. By unifying payment connections, operations, and data, we provide our clients with the tools to streamline their processes, reduce operational costs, and unlock new revenue streams, allowing them to focus on what they do best: growing their business.