Destination Makers

Destination Makers is a boutique consultancy firm based in Brindisi, Italy, specializing in destination marketing, management, and strategic development. Founded in 2014, the company focuses on enhancing the potential of territories, particularly lesser-known or 'minor' destinations, by implementing innovative strategies that prioritize social impact and community engagement. Their approach, termed 'Design for Impact,' aims to bridge the gap between destinations and the market by creating authentic, sustainable travel experiences that benefit both visitors and local residents.

The company is recognized for its participatory method, working closely with public institutions, local operators, and communities to co-design tourism offers that reflect the unique identity of each place. Notable projects include 'Recharge in Nature,' a viral campaign promoting digital detox experiences in the Dolomites, and 'Sea Working,' an initiative that successfully positioned the city of Brindisi as a prime destination for remote workers and digital nomads. Through these and other projects, Destination Makers strives to transform territories into 'happy destinations' capable of generating lasting economic and social value.