Marketing Specialist

Our client is a fast-growing global fintech infrastructure company that provides a global banking and cross border payment platform for businesses, marketplaces, platforms and freelancers - powered by AI, delivered through modern APIs, and built on both fiat and stablecoin rails

As our client gets ready to launch, DesignThink is hiring a Marketing specialist who will play a key role in executing and scaling the company's marketing and go-to-market initiatives. This role will support demand generation, brand building, product launches and market expansion efforts.

Key Responsibilities

Go-To-Market & Growth Execution

• Partner with the GTM Lead to plan and execute go-to-market strategies for product launches, new features, and market entry initiatives

• Translate GTM strategy into clear marketing campaigns across digital, content, and event channels

• Support demand generation initiatives aimed at driving qualified leads and pipeline growth

• Monitor, analyze, and report on campaign performance, providing insights and recommendations for optimization

Content, Messaging & Brand Management

• Develop and manage marketing content including website copy, blog posts, email campaigns, social media content, pitch decks, and sales enablement materials

• Ensure consistent brand voice, messaging, and positioning across all customer-facing materials

• Work with designers, content creators, and external agencies to produce high-quality marketing assets

• Maintain and regularly update marketing collateral in line with product and GTM updates

Events, Partnerships & Travel Coordination

• Coordinate end-to-end logistics for related startup events, conferences, demo days, and ecosystem engagements

• Support event marketing activities, including pre-event promotion, on-ground coordination, and post-event follow-up

• Track event outcomes and contribute to post-event reporting and lead follow-up processes

Cross-Functional Collaboration

• Work closely with Product, Sales, Partnerships, and Operations teams to align marketing efforts with business goals

• Support the creation of customer-facing materials such as case studies, one-pagers, FAQs, and onboarding content

• Collaborate with Sales and GTM teams to ensure smooth handoff of leads and consistent messaging throughout the funnel

Marketing Operations & Reporting

• Manage marketing tools, dashboards, and workflows to support efficient execution

• Track key marketing metrics including engagement, lead generation, conversion rates, and ROI

• Maintain organized documentation for campaigns, assets, and event activities

Required Qualifications

• 4–5 years experience in marketing, growth, or communications roles, preferably within startups, fintech, SaaS, or tech-enabled businesses
  Proven experience supporting or executing go-to-market strategies and campaigns

• Strong content creation and messaging skills across multiple channels

• Experience coordinating events, logistics, or travel as part of business or marketing activities

• Ability to manage multiple projects simultaneously in a fast-paced environment

• Excellent communication, organization, and stakeholder management skills

• Comfortable working with limited structure and building processes where needed