Product Specialist

At Cepheid, we are passionate about improving health care through fast, accurate diagnostic testing. Our mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world’s most complex health challenges. Our associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settings. As a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development.

Cepheid is proud to work alongside a community of six fellow Danaher Diagnostics companies. Together, we’re working at the pace of change on diagnostic tools that address the world’s biggest health challenges, driven by knowing that behind every test there is a patient waiting.

Learn about the Danaher Business System which makes everything possible.

The Product Specialist is responsible for Cepheid’s product portfolio, brand strategies, lead generation, and projects covering all product lines. The Product Specialist will develop impactful country-specific campaigns in addition to executing global campaigns. The Product Specialist will also develop product and competitor knowledge to subject matter expert level and help support field team. The Product Specialist is responsible for building the value stream for testing beyond Laboratory that drives significant impact to the organization. This position is part of the South East Asia Diagnostics platform team and will be located in Ha noi – Vietnam.

You will be a part of the Vietnam Commercial team and report to the Commercial Leader, Vietnam and will be responsible for all product lines and drive transformative marketing while working within a matrix structure. If you thrive in a multifunctional & fast paced role and want to be involved in building a world-class marketing organization—read on.

In this role, you will have the opportunity to:

- Customer Engagement & Business Case Development: Leads on-site engagements to collect insights, build case studies, and present economic justifications that highlight the value of Cepheid solutions across departments and leadership levels.

-Cross-Functional Collaboration & Influence Building: Develops internal champions across clinical and administrative teams (e.g., Infection Prevention, Pharmacy, C-Suite) and acts as a consultant on issues affecting product performance, cost, and reliability.

-Marketing Strategy & Campaign Execution: Designs and runs marketing initiatives using VOC and product benefits, targeting key audiences through digital channels, and ensuring effective lead generation and sales-qualified leads (SQLs).

- Product Lifecycle & Market Support: Manages end-to-end product lifecycle activities, partners with functions like regulatory and finance, builds KOL networks, and represents the company at key industry events and forums.

-Sales Enablement & Technical Expertise: Supports sales through device troubleshooting, product messaging, and launch strategies. Becomes a subject matter expert to handle regulatory and allocation issues, and collaborates with global and local teams for seamless execution.

The essential requirements of the job include:

• Educational qualification – B.Sc./M.Sc.

• 5+ years of product management/marketing experience in molecular, IVD products.

• Knowledge and understanding of molecular, laboratory, IVD, local regulatory requirements.

• Good communication (Local language and English), presentation skills and interpersonal skills.

• Experience with product launches, organizing conferences, and product life-cycle management.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

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