Senior Advertising Operations Specialist

Company

Compensation

The Sr. Advertising Operations Specialist is a key contributor to the continued success of the company and our clients. The Sr. Advertising Operations Specialist executes operational aspects of online display advertising for Cox Automotive Media related properties, including, but not limited to, creative retrieval, display ad trafficking in Google Ad Manager, mock creation, testing, troubleshooting, and prioritizing daily workflow to ensure that advertising revenue is maximized via on time and quality delivery. This role will be a major contributor in strategic continuous improvement efforts for the Campaign Management team with the overall goal of driving increased revenue through operational efficiencies.

The ideal candidate will have a background in display advertising operations and a solid understanding of online display advertising, concepts, terms, and industry standards. In addition, the ideal candidate will possess outstanding time management skills, meticulous attention to detail, skilled troubleshooting experience, and the ability to work individually and collaboratively to drive business forward.

Primary Duties/Key Responsibilities:

Oversee the fulfillment of assigned advertising campaigns with a focus on on-time delivery and quality execution; tasks include receipt and processing of creative from clients, QA creatives against site and industry specs and standards, on-site QA, mock creation, creative testing, creative trafficking within our ad serving tools, learning and adopting new products and templates, troubleshooting campaign delivery issues, reviewing/implementing 3rd/4th party client tags, rich media code, etc.

• Responsible for ensuring error-free, high quality campaign execution, working within team SLAs.
• Build and maintain an advanced knowledge of and adherence to established Cox Automotive Campaign Management processes and procedures to ensure operational efficiencies.
• Engagement with external advertising partners via Portal UI for asset collection/storage, adherence to ad specs, mock approvals/revisions, and follow-up requests for outstanding deliverables. 
• Oversee the delivery and fulfillment of display ad trafficking tasks managed by outsourced teams.
• Ensure assigned campaigns are properly implemented and delivering via QA tasks where applicable. QA tasks include reviewing creative against media deliverable specifications, auditing of targeting for both national and regional campaigns, review of ad server or other delivery reports, and on-site QA.
• Interact directly with Cox Automotive account management and sales teams, other internal teams, as well as external clients, keeping them apprised of any issues or anomalies that impact our business, and using judgment and discretion on how to best resolve creative, trafficking or delivery issues.
• Prioritize daily traffic tasks, responsibilities, and functions.
• Work closely with internal account management counterparts as well as external client contacts to ensure campaign status is regularly communicated.
• Build and maintain an advanced knowledge of the products and site taxonomies of consumer sites that are part of the Cox Automotive Media Group portfolio.
• Demonstrate the flexibility necessary to adjust to changing/additional duties as the needs of our clients and our operations change. Additional responsibilities/projects may be delegated in order to assist meeting our goals and mission.
• Consistently strive to meet client goals and revenue expectations.
• Major contributor in strategic continuous improvements efforts for the Campaign Management team.  Provide input and recommendations to Campaign Management Lead for maintenance of process documentation and on initiatives/projects with the goal of driving increased efficiencies.
• Contribute to employee success and culture by participating in new employee onboarding and training.
• Flexibility and willingness in handling other related tasks, when needed.

Minimum Qualifications:

• High School Diploma/GED and 5 years experience in a related field. The right candidate could also have a different combination, such as any level .
• 2+ years online display ad trafficking experience using an ad server, preferably Google Ad Manager (GAM).
• Understand 3rd/4th party ad servers, data tags, rich media vendors, etc.
• Solid understanding of digital advertising, concepts, terms, and industry standards.
• Fluency in the language and understanding of digital media: impressions, CTR, CPMs, etc.
• Ability to manage tasks on a tight deadline and be able to handle multiple projects.
• Proactive with excellent attention to detail, accuracy and good follow through is critical.
• Ability to work independently and autonomously, as well as collaboratively.
• Excellent verbal and written communication skills.
• Strong customer service skills. Ability to effectively present information and respond to questions from groups of managers, internal teams, clients, customers, etc.
• Practices open and continuous communication; values keeping others informed. Effectively presenting information in a clear, concise, and timely manner.
• Strong problem-solving skills. Proactive approach to troubleshooting and seeking out answers to questions; able to find solutions and deliver results.
• Proficient in MS Outlook, MS Excel, MS Word, and MS Teams. Note: This role requires strong proficiency in Excel and will involve extensive work with spreadsheets.

​Preferred Qualifications:

• Experience with WordPress, AdBook+, and Salesforce (SFX).
• Familiarity with the various forms of online creative formats (html, JavaScript, rich media, etc.).
• Photoshop