COWMANAGER B.V.

The journey of CowManager began not in a boardroom, but on a dairy farm, rooted in generations of agricultural experience. It was in 2004 when Dutch dairy farmer Gerard Griffioen, a man with farming in his blood, embarked on a trip to Wisconsin. There, he witnessed firsthand the same struggles he knew from home: dedicated farmers grappling to maintain the health and productivity of their herds. This shared challenge sparked a revolutionary idea. Convinced that technology could ease the immense pressures of modern farming, Gerard felt a powerful urge for change. He returned to the Netherlands with a vision, and after years of dedicated research and on-farm testing, he invented and launched the very first ear sensor for cows. This pivotal moment marked the birth of CowManager, a company founded on the principle of making farmers' lives easier and more productive.

From these humble beginnings, CowManager has grown into a global leader in cow monitoring systems. The company, officially founded in 2008, has remained true to its founder's vision, continuously innovating and refining its technology. What started as a simple concept has evolved into a sophisticated system offering modules for fertility, health, nutrition, and even finding individual cows within a large herd. The company's headquarters remains uniquely situated on a dairy farm in Harmelen, the Netherlands, a constant reminder of their core mission to serve the needs of farmers. Today, thousands of farmers in over 40 countries rely on CowManager's real-time data to make informed decisions, improve animal welfare, and build more sustainable and profitable businesses. The company's story is a testament to the power of innovation born from direct experience, a narrative of a farmer who saw a problem and dedicated his life to solving it for his peers around the world, ensuring they are always ahead of the herd.