B2B - Smart Fridge Marketing Lead

About the Team:

You will be joining the B2B Marketing team at CookUnity, a small and fast-moving group responsible for driving revenue across every channel — from paid acquisition and lifecycle marketing to on-site activations and brand presence at conferences and fridge locations. We work closely with Sales, Operations, Tech and Product to make sure that marketing isn't just generating leads but actively converting and retaining customers.

This team values ownership, experimentation, and speed. We don't wait for perfect — we launch, measure, and iterate. Everyone on the team runs their own programs end to end, and we support each other to do our best work. In this role, you will have real ownership of the fridge marketing engine and the opportunity to build something that directly moves the revenue needle.

The role:

As Smart Fridge Marketing Lead, you own the marketing engine that drives revenue across CookUnity's growing Smart Fridge network. This is a B2C lifecycle marketing and growth role, equal parts data-driven and hands-on, focused on three pillars:

• Acquisition: Getting smart fridge users into the app and through their first purchase.
• Engagement: Driving repeat purchase, increasing transaction frequency, and building loyalty.
• Measurement: Instrumenting experiments, reporting on what works, and scaling winning strategies across all fridges.

You will be directly responsible for growing average monthly transactions per fridge and increasing average revenue per fridge month over month.

Responsibilities:

What You Will Be Measured On:

• Growing average monthly transactions per fridge
• Increasing average revenue per fridge per month
• Contributing to growing total Smart Fridge net revenue per month
• Improving user retention and reducing churn across the active fridge user base
• Building and maintaining a structured experiment log with measurable learnings that roll out across all fridges
• Ability to collaborate effectively with Account Managers, Product, and Operations teams

Responsibilities:

Pillar 1: Acquisition

• App downloads and onboarding: Collaborate with the ads team and fridge launch team to drive new user sign-ups at every fridge location. Own the in-fridge and physical marketing materials that convert visitors into app users.
• On-site activations: Organize on-site events with account managers and fridge location contacts to build buying behavior and generate new users at mature fridge locations.
• Referral and word-of-mouth: Test referral mechanics specific to fridge locations — such as inviting a coworker for credit — to drive organic peer growth within offices and buildings.

Pillar 2: Engagement

• Lifecycle marketing and notifications: Create and experiment with push notifications, app alerts, and email campaigns to drive purchase behavior and repeat usage. Maintain a running log of experiments and roll out winning iterations across all fridges.
• Segmentation and cohort analysis: Build and maintain user segments — new users, lapsed users, power users, high-LTV — to ensure every communication is relevant and targeted rather than one-size-fits-all.
• Churn and win-back campaigns: Design and run win-back campaigns for users who have not purchased in 14, 30, or 60 days. When product or ops issues are identified as a driver of churn, coordinate with those teams on timing and then own the marketing outreach that brings those users back once the experience has been improved.
• In-fridge screen merchandising: Own the in-fridge screen real estate, including featured items, badges (new, popular, staff pick), and rotation cadence, to maximize visibility of high-margin and high-conversion items.
• Menu and product announcements: Collaborate with the menu team to communicate changes, new items, and chef promotions in a way that drives excitement and purchase intent.
• Promo and pricing calendar: Propose and manage the promotional calendar, including discount days, featured brand promotions, and seasonal campaigns, in collaboration with account managers.
• Loyalty and personalization: Collaborate with the fridge product team to build automations around loyalty rewards, upsell opportunities, and personalized recommendations.

Pillar 3: Measurement

• A/B testing framework: Own a structured experimentation process from hypothesis to test to measurement to decision. Document all learnings in a central location to build institutional knowledge over time.
• Fridge performance reporting: Contribute to account managers' weekly fridge performance reports. Surface insights on what's working at the fridge level and flag underperforming locations.
• Feedback loops: Collect qualitative feedback via NPS, post-purchase surveys, and in-app prompts. Share findings with product and ops teams to inform improvements, and use those signals to sharpen segmentation and win-back targeting on the marketing side.
• Freelancer management: Lead the menu merchandising and optimization freelancer, ensuring all creative assets are on brand, on time, and optimized for conversion.

What Your First Months Would Look Like:

30 Days: Your first month is about building the foundation. You'll meet the marketing team, account managers, fridge operations, and key location contacts to understand how everything fits together. You'll audit current fridge engagement across the network — what's working, what isn't, and where the quick wins are. By the end of month one, you'll have identified your first three priorities and launched your first experiment.

60 Days: With the lay of the land behind you, you'll start executing. You'll launch your first win-back campaign for lapsed users, build out initial user segments, and establish a promotional calendar for Q3 in collaboration with the account management team. You'll also begin partnering with the product team on loyalty and personalization automations, and deliver your first documented experiment log with learnings and rollout recommendations.

90 Days: By day 90, you're running the fridge marketing program independently. Transactions per fridge are trending in the right direction. A full segmentation framework is live across all locations. A referral mechanic has been tested at a handful of fridges. In-fridge screen merchandising is optimized and on a consistent rotation cadence. You'll deliver an executive summary to leadership with clear, data-backed insights on what's driving fridge revenue growth — and a roadmap for what comes next.

Qualifications:

• 3–6+ years in lifecycle marketing, growth marketing, or a similar engagement and retention-focused role
• Proven track record with email, push, and in-app channels: building campaigns, running experiments, and reporting on impact
• Strong analytical instincts: comfortable pulling cohort data, building segments, and making decisions from metrics
• Experimentation discipline: you know how to run a clean A/B test, document it, and scale what works
• Experience with CRM or marketing automation tools such as Braze, Klaviyo, Iterable, or similar
• Builder mindset: you are comfortable owning a program from scratch and figuring things out without a large team beneath you
• Strong cross-functional collaborator who enjoys working closely with account managers, operations, product, and design on a daily basis
• Food, retail, or consumer app experience a plus, but not required

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!

Benefits

🩺 Health Insurance coverage

🌟 Eligible for a bi-annual performance bonus

🌅 401k Plan

⛱ Unlimited PTO

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Paid Family leave

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.

🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Compensation

• All final pay rates will be determined by the candidate's experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
• Pay Range for this position: $80,000 - $90,000 base.