The Marketing Consultant implements support services and performs administrative procedures and may perform marketing, sales and consulting functions via telephone and computer to develop, implement, maintain and enhance assigned Dealer marketing and customer attainment and retention goals.
Requirements
- Maintain current knowledge of assigned programs and database(s) use, data management and maintenance and keep team abreast of changes and updates in processes and procedures.
- Experience being able to read original copy or proofs to detect and mark any grammatical, typographical, or compositional errors with the utmost accuracy.
- Assist in procedures related to marketing support and other support services, such as word processing, presentations, and client contacts.
- Build strong sales and consultative relationships with dealer base through an in-depth program knowledge, a pleasant demeanor and a positive attitude.
- Create, update and maintain marketing plans for individual dealers in order to minimize risk and maximize performance.
- Review changes to the marketplace and industry and assist dealer base in adjusting marketing plans.
- Maintain detailed documentation of dealer communications, including customer service opportunities and complaints, in the Contact Manager system.
- Ensure consistency in language, style, ad formatting to elevate the readability and impact of campaigns.
- Maintain calendars and timelines for assigned marketing initiatives.
- Promote customer acquisition, retention and response while improving brand awareness and return on investment for client.
- Assist in the creation and development of processes and procedures.
- Produce periodic reports and recommendations regarding performance status of dealer base.
- Implement quality control process for marketing materials, dealer selections and dealer originated copy.
- Assist in the resolution of data issues.
Benefits
- Medical, dental, and vision insurance
- Comprehensive employee assistance program
- 401(k) retirement plan
- Paid time off and holidays
- Paid learning days
