Social Editor, Family Style: Freelance

What You'll Do

• Lead the day-to-day output of the Family Style social pages
• Develop a tone that is smart, culturally aware, and internet fluent
• Ensure everything we post feels intentional, relevant, and worth sharing
• Shoot and edit short-form video (mobile-first)
• Create talking head and educational videos
• Produce chef interviews and street-style content
• Develop overhead recipe videos (clean, text-driven, no talent required)
• Build carousel posts and visual storytelling content
• Identify and publish timely food stories and news moments
• Cover major industry moments (awards, openings, trends)
• Develop original angles and non-obvious lists
• Bring a clear point of view to everything we create
• Manage a consistent posting cadence (10–15 posts per week)

• Balance content across key pillars:

• Food media / reporting

• Educational content

• Original video

• Memes

• React quickly to cultural moments

• Food culture (chefs, restaurants, trends)

• Internet culture (memes, tone, pacing)

• Youth culture at large

• Work with our designers, editors, and leadership
• Help source chefs, collaborators, and contributors
• Be part of building something from the ground up
• Track performance across content
• Understand what drives engagement and sharing

• Double down on what works

Who You Are

2-3 years of social media and editorial experience with a publisher or brand
A deep understanding of the Complex content, voice, and tone
Strong understanding of food and restaurant cultur
Positive, intuitive, proactive, and collaborative team player
Strong writing and communication skills, proofreading experience, and quick decision-making skills
Ability to shoot and edit content independently
Willingness to appear on camera in social media content.
Must be willing to work nights and occasional weekends/holidays for coverage of live events
Robust knowledge of streetwear/fashion and how it connects to areas such as pop culture + sports + music.
Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)
Extensive knowledge of culture and proven track record in driving audience and consumer action on social
Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on
Self-management skills + take charge attitude
Proficient in Adobe Creative Suite and Premiere Pro
Core Competencies
Possesses an entrepreneurial spirit
Thinks strategically and analytically
Pushes for creative and out-of-the-box ideas
Action-oriented
Drives results
Cultivates innovation