Circles

Circles.Life, established in 2016, is a pioneering digital telecommunications company that has redefined the mobile experience for consumers in Singapore and beyond. The company was founded by Rameez Ansar, Abhishek Gupta, and Adeel Najam with a mission to challenge the traditional telecommunications industry by addressing prevalent issues such as poor customer service and a lack of innovative product offerings. Operating as a Mobile Virtual Network Operator (MVNO), Circles.Life initially launched in Singapore by leasing the network infrastructure of M1, allowing it to offer full-service mobile network experiences without the need for physical retail stores. This digital-first approach, centered around a proprietary operating system, enables the company to provide a superior customer experience and more competitive and customizable telco offerings. The company's core philosophy is to give power back to the customer, offering no-contract plans that provide flexibility and control over their mobile services.

Since its inception, Circles.Life has experienced significant growth and expansion. After establishing a strong presence in Singapore and achieving a notable market share, the company expanded its operations to international markets, including Taiwan and Australia. Its business model is built on a robust, cloud-native, full-stack digital telco platform known as Circles X. This technology not only powers its own consumer brand but is also offered as a SaaS solution to other mobile network operators globally, empowering them to launch their own digital brands. The company has successfully attracted substantial investments from prominent global investors such as Warburg Pincus, Sequoia Capital, and EDBI. Beyond its core telco services, Circles.Life has ventured into digital lifestyle features, including an AI-driven events and movie-based platform called 'Discover' and a travel eSIM product named Jetpac. This continuous innovation and customer-centric approach have solidified Circles.Life's position as a transformative force in the telecommunications landscape, consistently earning accolades for its customer service and marketing strategies.