CAFU

CAFU is a technology-driven, on-demand vehicle services platform headquartered in Dubai, United Arab Emirates. Founded in 2018 by Rashid Al Ghurair, the company was established to disrupt the conventional, decades-old model of the petrol station. CAFU pioneered the first on-demand fuel delivery service in the Middle East and North Africa (MENA) region, offering a convenient and time-saving solution for car owners. The service allows users to have fuel delivered directly to their vehicles at their home, work, or any other accessible outdoor location, eliminating the need to visit a traditional gas station. The company's core mission is to simplify car ownership and give people back their valuable time by leveraging technology to provide hassle-free services.

Since its inception, CAFU has evolved from a fuel delivery startup into a comprehensive digital platform for a wide array of car services. Beyond on-demand refueling, the company's offerings have expanded to include mobile car washes, battery services, engine oil changes, and tire replacements. This expansion reflects CAFU's ambition to become a 'super app' for all vehicle-related needs, providing a seamless, end-to-end experience for car owners throughout their ownership journey. The platform connects customers with these services through a user-friendly mobile application, available on both iOS and Android devices. CAFU's innovative approach has been recognized with accolades such as being named the “most disruptive” brand in Kantar's Most Valuable Brand series and being ranked by LinkedIn as one of the top startups to work for in the UAE. The company is committed to innovation, customer-centricity, and is exploring future-forward solutions, including mobile charging for electric vehicles.