Active Pooling - Media Buyer

Job Title: Media Buyer (Active Pooling)

Location: Remote

Job Type: Full-Time

Role Overview:

We are looking for a Media Buyer to join our team. In this role, you will be responsible for planning, negotiating, and purchasing optimal media space to maximize our clients’ advertising spend. You will have a strong analytical mindset and be adept at tracking and optimizing campaigns to achieve the best possible results.

Key Responsibilities:

• Media Strategy Development: Develop and execute comprehensive media buying strategies that align with client objectives and target audience insights.
• Campaign Management: Oversee the full cycle of media buying campaigns, from planning and implementation to monitoring and reporting.
• Budget Management: Manage and optimize media budgets to ensure efficient spending, maximizing ROI across all platforms.
• Negotiation & Vendor Relations: Negotiate media rates and placement with vendors and build strong relationships with media partners.
• Performance Analysis: Monitor campaign performance, analyze data, and generate reports to identify trends and insights for optimization.
• Collaboration: Work closely with creative, analytics, and account management teams to ensure cohesive messaging and strategies across all platforms.
• Stay Updated: Keep abreast of industry trends, new digital platforms, and innovative media buying techniques.

Requirements

• Proven experience as a Media Buyer with a successful track record in managing digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, etc.).
• Strong analytical skills and experience with data analysis and reporting tools.
• Excellent negotiation and communication skills, with the ability to build and maintain relationships with media partners.
• In-depth knowledge of media buying best practices and budgeting.
• Experience in a fast-paced agency environment is preferred.
• Ability to work independently and manage multiple projects efficiently.
• Proficiency in digital marketing tools and software (e.g., Google Analytics, Ad Manager, etc.).

Preferred Qualifications:

• Prior experience in a digital marketing agency setting.
• Familiarity with emerging media trends and platforms.
• Strong understanding of A/B testing methodologies and optimization strategies.