B2B Digital Marketing Specialist (ZR_21653_JOB)

This is a remote position.

• Contract type: Independent Contractor
  
• Schedule: 20 hours/week minimum; Flexible scheduling available
  
• Direct collaboration with company leadership and content/design team
  
• Full ownership of digital marketing initiatives and lead generation strategies
  
• Access to company's digital assets and marketing platforms
  
• Responsibility for achieving B2B lead generation targets
  

• Develop and implement comprehensive digital marketing strategies focused on B2B lead generation
  
• Manage and optimize social media presence across platforms, with particular focus on B2B channels
  
• Execute SEO strategies to improve online visibility and reach
  
• Create and manage digital marketing campaigns targeting senior decision-makers
  
• Collaborate with existing content and design team to optimize marketing materials
  
• Generate and nurture leads specifically targeting marketing managers, CEOs, and board-level executives
  
• Track, analyze, and report on digital marketing performance metrics
  
• Provide strategic input on digital marketing best practices and B2B lead generation
  

Requirements

• Proven experience in B2B digital marketing and social media management
  
• Strong understanding of SEO principles and implementation
  
• Expertise in Google Ads
  
• Experience in targeting and generating C-suite and senior management leads
  
• Knowledge of digital marketing tools and analytics platforms
  
• Understanding of the B2B events and exhibitions industry (preferred)
  
• Experience with LinkedIn and other B2B-focused platforms
  
• Strong analytical and strategic thinking skills
  
• Excellent communication skills in English
  

Benefits

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job