Brado

What began in 1996 as a creative ad agency swiftly transformed into a strategic market research firm. Brado recognized a critical gap in the marketplace: few businesses were truly harnessing deep audience understanding to drive communications that could genuinely alter consumer behavior. With a core belief that 'in a world of parity, insight wins,' Brado set a new standard for achieving and leveraging these profound understandings. This foundational focus on insight propelled the company forward, inspiring organizations to adopt bolder, more effective strategies in their respective markets. For two decades, Brado honed its expertise, achieving critical insights for Fortune 100 companies. This journey of dedication to understanding consumer behavior laid the groundwork for significant expansion and evolution in the years to come, establishing a reputation for delivering impactful results based on a deep comprehension of market dynamics. The company's early vision was not just about creating advertisements, but about fundamentally changing how businesses connect with their audiences through meaningful, insight-driven engagement.

The next major evolutionary leap occurred in 2017, when Brado, after twenty years of mastering insight generation, strategically acquired several top-tier digital and healthcare firms. This move created an innovative structure designed to engage consumers at critical moments in their lives, particularly within the healthcare sector. The vision, spearheaded by CEO Andy Parham, was to integrate best-in-class market research, strategy, brand development, and digital marketing into a seamless offering. This new business model combined profound consumer insight expertise with cutting-edge digital skills, fueling growth and success for their clients by solving the common problem of fragmented service delivery across different agencies. Further embracing technological advancement, Brado partnered with Bon Secours Mercy Health (BSMH) in 2022 to develop a conversational-AI Engagement Platform. This platform merges consumer insight with generative AI to deliver transformational consumer experiences and measurable organizational growth, moving beyond interruptive advertising to meaningful conversations. Today, Brado continues to offer industry-leading market research and digital marketing services, with a specialized focus on transforming the healthcare and higher education sectors through its differentiated technology solutions and a steadfast commitment to using insight to drive organizational impact and continuous innovation.