Patients & Purpose

Patients & Purpose, a full-service agency dedicated to patients and marketing health brands, embarked on its journey in 2000, originally founded as CDMiConnect. From its inception, the agency has been steadfastly committed to placing patients at the core of its operations. This patient-first philosophy has been the guiding principle throughout its evolution. In 2017, Omnicom Health Group announced the relaunch of CDMiConnect as Patients & Purpose, a strategic move designed to enhance its patient-centric offerings and deepen client engagement in what was dubbed the 'Age of the Patient'. This rebranding wasn't merely a name change; it signified a renewed and formalized commitment to making patients better communicators with their doctors, better managers of their treatments, and better advocates for their health.

Over its more than two decades of operation, Patients & Purpose has consistently been at the forefront of patient communication and the digital evolution of marketing health brands. The agency has navigated the ever-changing healthcare landscape by championing innovation, embracing emerging technologies like AI, and adapting its strategies to meet the evolving needs of both patients and pharmaceutical clients. This has involved a continuous investment in talent and the development of specialized centers of excellence, such as the Emerging Digital Group (EDG), Healthy Communications, the Equal Health Group, and the Patient Services Experience team. These internal groups focus on areas like leveraging new digital trends, ensuring health literacy, addressing health equity, and optimizing the patient support experience. As part of Omnicom Health Group, Patients & Purpose benefits from a global network and access to comprehensive data tools like Omni, further strengthening its ability to deliver impactful, category-shifting ideas and pharma firsts for over 200 brands. The agency's dedication has been recognized with numerous awards and a reputation as a premier patient and consumer health agency.