Bovitz Inc

When Greg Bovitz founded Bovitz in 2003 as a custom research agency, he recognized that stronger business decisions begin with a deeper understanding of people. That idea remains at the center of the company today: Bovitz uses behavioral science, qualitative research, quantitative analysis, and proprietary panels to uncover what audiences feel, value, fear, and need. Rather than applying a fixed formula, the agency designs each engagement around the client’s objectives, audience, budget, and desired business outcome.

What began as a research consultancy has evolved into an integrated insights, strategy, and marketing agency. Bovitz now connects research with brand strategy, innovation, workshops, and marketing activation through its Boombox division. The unified Bovitz and Boombox offering moves clients from understanding people to translating those insights into creative campaigns, experiences, product decisions, and actionable growth strategies. Its work spans audiences, brands, marketing, innovation, storytelling, and social science, supported by experienced researchers and an emphasis on rigorous, actionable outcomes.