Bolster Inc.

Bolster, Inc. is a cybersecurity company that specializes in AI-powered brand protection and threat detection. Founded in 2017 and formerly known as RedMarlin, the company is headquartered in Santa Clara, California. Bolster's mission is to make the internet a safer place by proactively identifying and eliminating digital risks before they can cause harm. The company's platform leverages advanced artificial intelligence, including deep learning, computer vision, and natural language processing, to monitor millions of web pages daily for malicious intent. This allows Bolster to detect and take down a wide array of online fraud, scams, and infringements such as phishing sites, counterfeit websites, fraudulent products, and impersonations across various digital channels including domains, social media, app stores, and the dark web.

Bolster's approach is designed to be a paradigm shift from traditional cybersecurity strategies that often react to attacks after they occur. Instead, Bolster focuses on prevention, aiming to remove threats before an attack takes place. The company's AI-driven automation is a key differentiator, enabling rapid takedown of malicious content, often within minutes, and requiring no manual intervention in a high percentage of cases. Bolster serves a diverse range of clients, from startups to Fortune 500 companies, including well-known brands like Zoom, Dropbox, Uber, and LinkedIn. The company has received significant funding from prominent investors such as M12 (Microsoft's venture fund), Thomvest Ventures, and Crosslink Capital, underscoring confidence in its technology and growth potential. Bolster is committed to continuous innovation, particularly in leveraging generative AI for enhanced threat protection, executive monitoring, and business email compromise (BEC) attack detection. In addition to its enterprise solutions, Bolster offers a free phishing detection service called CheckPhish, which is utilized by a significant portion of Fortune 500 companies and contributes to the ongoing improvement of its AI capabilities.