Paid Social Content Strategy Manager

The Role

We are seeking an experienced Paid Social Content Strategy Manager to help scale our paid media programs with thumb-stopping creative and high-performance messaging across digital platforms. As the Paid Content Strategy Manager, you will be responsible for developing and executing creative strategies that drive performance across paid media channels—primarily Meta, TikTok, YouTube, and programmatic platforms. You’ll collaborate closely with growth marketing, creative, and brand teams to ensure our paid content resonates with our target audience and supports both acquisition and retention goals.

What you will accomplish:

• Own the end-to-end paid content strategy across all performance marketing channels, ensuring creative aligns with campaign goals and platform best practices.
• Partner with media buyers to translate performance data into actionable insights and content briefs.
• Create an inventory of all Bobbie brand, UGC, and creator content and a system for managing this content on an ongoing basis, ensuring the ROI of previously produced content.
• Develop creative testing frameworks and messaging roadmaps to continuously optimize ad performance.
• Collaborate with internal and external creatives (designers, copywriters, video editors) to concept and produce high-performing content.
• Analyze ad-level performance metrics to identify trends, creative fatigue, and new opportunities.
• Lead content planning for product launches, seasonal campaigns, and evergreen funnels.
• Maintain a deep understanding of audience personas and customer journeys to inform content direction.
• Stay up to date with digital advertising trends, platform algorithm changes, and emerging creative formats.
• Own the strategic relationship with our affiliate agency, aligning affiliate content execution with broader paid marketing objectives.

What we would like you to have:

• 6+ years of experience in performance-driven content strategy, with a strong focus on paid social.
• Proven experience working with a DTC brand; apparel or CPG category experience strongly preferred.
• Deep understanding of the paid media landscape (especially Meta, TikTok, YouTube) and how content impacts performance.
• Strong analytical mindset with the ability to interpret data and translate it into creative direction.
• Experience leading creative testing cycles and building insights-driven content plans.
• Excellent communication skills and experience collaborating cross-functionally with marketing and creative teams.
• Highly organized, self-starter, comfortable in a fast-paced, test-and-learn environment.
• Hands-on experience using tools like Motion, Triple Whale, or similar for creative performance analysis.
• Background in creative production, video editing, or copywriting is a plus.
• Familiarity with customer segmentation and first-party data usage in paid content strategy.

You’re inspired by our core values:

• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
• Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:

Compensation

Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).

Group A (SF/Bay Area, Seattle, NYC): $160,000

Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $144,000

Group C (All Other Cities): $135,000

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement