Graphic Designer - LatAm markets

Responsibilities:

• LatAm Design delivery:
• Working from a creative brief to utilize their design skills to interpret, create and deliver best in class graphic design for all Binance LatAm needs: social media, OOH, static content, website assets, email, customer communications, events and digital advertising;
• To follow the brand guidelines and existing campaign design templates to ensure that they deliver compelling and differentiating 'on brand' creative for daily, weekly and seasonal campaigns;
• Working closely with the senior designer and copywriters, responsible for the day-to-day localisation and and timely delivery of online and offline campaigns: roll out and localisation of campaigns, email, social media, events;
• To identify opportunities for continuous improvement within their day to day design production processes;
• Support the LatAm Marketing team by delivering compelling and engaging digital campaigns to generate brand awareness, website and app traffic and improved engagement;
• To take on-board learnings from the LatAm Marketing Team, Design Lead and Senior Designer regarding campaign performance and continuously innovate to drive and improve performance;
• Review and optimize Binance LatAm graphic design on an ongoing basis;
• Innovate and maintain up to date knowledge of competitors, brand and social creative trends and content design.
• Creative Operations:
• Working with the Senior Designer and Design Lead to help define creative processes, ensuring that they are efficient and integrated;
• Working closely with the Brand Creative Team and LatAm Market Team, ensuring a consistent and optimized Omni-channel approach to all activity;
• Team and Relationship Management:
• To self motivate and manage daily tasks to ensure works are delivered on-time and to the agreed standards;
• To help create a positive, supportive and innovative culture within the Team;
• Work alongside third party suppliers of brand creative, marketing and freelance resources to achieve results;
• Maintain and develop strong relationships with the Binance Global and Local Marketing team and business functions to help facilitate the Binance brand vision;
• Constantly challenge, question and innovate to develop the team’s brand design, digital and social media knowledge and skills.

Requirements:

• Design professional with qualifications in graphic, brand and digital design.
• Minimum of 3 years experience of working as a designer within a brand creative team in a global business or agency side.
• Experience working within a design team for a high volume online business (lifestyle, sports, fashion or crypto ideal), delivering high quality creative assets.
• Ability to work in fast paced environment across different time zones
• Puts the brand and customer at the heart of the design development process.
• Ability to create and deliver to tight deadlines to ensure the timely delivery of daily, seasonal and project works.
• Experience of having worked within a team with best practice processes.
• Experience of the end-to-end design process from concept, design development, production and build.
• A creative thinker and idea generator with a strong creative eye.
• A passion and understanding of branding, social media and design.
• Great team player with strong interpersonal skills and emotional intelligence.
• Numerate.
• Some experience of working with third party agencies to deliver results
• A positive, creative and influential personality.
• Experience of working with task management tools: Microsoft Word, Excel, Trello, Google Docs etc.
• Language: Spanish native, good English skills. Portuguese is a plus.
• Location: remote, ARG, MX, CO, optional BR.

Conditions:

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