Media Planning Associate

For too long, homeowners have been left in the dark when it comes to their electricity usage. Traditional switchboards are outdated, offering no insight or control over the power that flows through our homes. This lack of transparency means customers face rising energy costs and potential safety hazards without the tools to manage them effectively. Many feel powerless, struggling with increasing electricity prices and lacking the means to influence their bills. The journey towards a sustainable, energy-efficient home, perhaps with an electric vehicle or solar panels, can seem complex and expensive, hindered by inflexible and archaic electrical systems.

Basis was founded to solve this very problem, born from a shared frustration with the energy sector's status quo. We are dedicated to empowering our customers by transforming the way they interact with electricity. Our solution is the world's first electric smart panel, a revolutionary device designed to replace the old-school switchboard. This isn't just a piece of hardware; it's the heart of a smarter, safer, and more efficient home. For our customers, this means gaining real-time, granular insights into their energy consumption, right down to the individual appliance. This knowledge puts the power back in their hands, allowing them to identify energy-hungry devices, eliminate waste, and significantly reduce their electricity bills. The accompanying app provides a seamless interface to monitor and manage energy use from anywhere, offering features like customized safety alerts and timers. We are committed to making homes not only more affordable to run but also dramatically safer by proactively detecting and alerting homeowners to potential electrical faults, a task our smart panel performs 60,000 times every second. By bridging the gap between people's energy needs and the outdated grid, we are helping our customers embrace the clean energy revolution and build a more sustainable future, one home at a time.