India onlyWe’re looking for a Marketing Automation Lead to own the enablement of lifecycle marketing foundations across web and mobile digital products. You’ll ensure identity, consent, behavioral events, and content structures support scalable activation through a marketing automation platform (e.g., SFMC or equivalent) and CRM—enabling segmentation, personalization, and compliant customer communications. You’ll drive discovery with clients and an integral leader, partnered with engineering and design; this role is ideal for someone who is equally comfortable partnering with stakeholders, defining technical requirements, and translating lifecycle needs into practical tracking/integration specifications.
Your Job Responsibilities
Own the marketing automation strategy and lifecycle enablement across web and mobile digital products.
Partner with marketing, product, analytics, engineering, and design to define requirements, priorities, and delivery plans.
Lead discovery with clients and internal stakeholders, translating business and lifecycle goals into implementable tracking, data, and platform specifications.
Define and maintain a cross-platform event taxonomy (web, authenticated account areas, and mobile) to support triggers, segmentation, personalization, and journey orchestration.
Partner with marketing, product, analytics, engineering, and design to define requirements, priorities, and delivery plans.
Lead discovery with clients and internal stakeholders, translating business and lifecycle goals into implementable tracking, data, and platform specifications.
Define and maintain a cross-platform event taxonomy (web, authenticated account areas, and mobile) to support triggers, segmentation, personalization, and journey orchestration.
Specify and validate integration requirements for:
- Marketing automation platforms (event ingestion, forms, trigger signals, journey readiness)
- Consent and preference management (GDPR/CCPA opt-in/out, region and language preferences)
- CRM alignment for customer profiles, subscriptions/memberships, and engagement attributes
- Forward-looking readiness for CDP capabilities and unified identity/SSO
Establish governance for consent, preferences, and data quality to ensure compliant and reliable customer communications.
Ensure authenticated user profiles and communication preferences can be synchronized and activated across channels.
Enable region- and language-aware marketing experiences, including localized journeys and landing pages, in coordination with localization and translation workflows.
Define digital asset governance requirements to support scalable campaign activation and partner distribution.
Produce operational documentation, validation checklists, and handoff materials so marketing teams can activate programs with minimal ongoing engineering dependency.
Ensure authenticated user profiles and communication preferences can be synchronized and activated across channels.
Enable region- and language-aware marketing experiences, including localized journeys and landing pages, in coordination with localization and translation workflows.
Define digital asset governance requirements to support scalable campaign activation and partner distribution.
Produce operational documentation, validation checklists, and handoff materials so marketing teams can activate programs with minimal ongoing engineering dependency.
Skills, Knowledge & Expertise
Strong experience owning or leading marketing automation and lifecycle enablement initiatives end-to-end.
Hands-on expertise with Salesforce Marketing Cloud or equivalent platforms (Braze, Marketo, HubSpot, Iterable).
Solid understanding of CRM and customer data models, ideally within Salesforce CRM and/or CDP environments (Segment, Tealium, mParticle).
Deep knowledge of consent, privacy, and preference management frameworks (GDPR/CCPA), including tools such as OneTrust or equivalent.
Proven ability to define event tracking and data taxonomies across web and mobile (GA4, GTM, mobile SDKs).
Experience working with identity and authentication systems (Auth0, AWS Cognito, Okta) and preference center patterns.
Comfortable specifying and validating technical integrations, APIs, and webhooks (e.g. Postman).
Experience enabling email, SMS, and push channels across marketing automation platforms (e.g. SFMC, Braze, Twilio, FCM).
Familiarity with CMS and DAM ecosystems (Drupal or equivalent CMS; Acquia DAM or equivalent).
Strong stakeholder management skills, with the ability to translate between business goals and technical implementation.
Excellent documentation and enablement skills, enabling teams to scale without recurring engineering effort.
Solid understanding of CRM and customer data models, ideally within Salesforce CRM and/or CDP environments (Segment, Tealium, mParticle).
Deep knowledge of consent, privacy, and preference management frameworks (GDPR/CCPA), including tools such as OneTrust or equivalent.
Proven ability to define event tracking and data taxonomies across web and mobile (GA4, GTM, mobile SDKs).
Experience working with identity and authentication systems (Auth0, AWS Cognito, Okta) and preference center patterns.
Comfortable specifying and validating technical integrations, APIs, and webhooks (e.g. Postman).
Experience enabling email, SMS, and push channels across marketing automation platforms (e.g. SFMC, Braze, Twilio, FCM).
Familiarity with CMS and DAM ecosystems (Drupal or equivalent CMS; Acquia DAM or equivalent).
Strong stakeholder management skills, with the ability to translate between business goals and technical implementation.
Excellent documentation and enablement skills, enabling teams to scale without recurring engineering effort.
Why Work At Axelerant?
- Be part of an AI-first, remote-first digital agency that’s shaping the future of customer experiences.
- Collaborate with global teams and leading platform partners to solve meaningful challenges.
- Enjoy a culture that supports autonomy, continuous learning, and work-life harmony
