AUTO1 Group

The story of Autohero is intrinsically linked to the journey of its parent company, AUTO1 Group, which began in 2012 with a simple yet powerful idea. Co-founders Christian Bertermann and Hakan Koç experienced firsthand the frustrations and lack of professionalism in the traditional used car market when Bertermann was helping his grandmother sell her vehicles. This personal experience sparked a vision to digitize and revolutionize the automotive industry. They set out to create a transparent, efficient, and trustworthy platform for buying and selling used cars, giving birth to AUTO1 Group in Berlin. The company initially focused on creating a seamless wholesale platform for professional car dealers, rapidly expanding its network across Europe.

Recognizing a significant opportunity to bring this same level of innovation directly to consumers, AUTO1 Group launched Autohero in 2017. What started as a new venture has since blossomed into one of Europe's leading online stores for inspected and high-quality used cars. Autohero was designed to completely transform the consumer car-buying experience, moving it entirely online. From the comfort of their homes, customers can browse thousands of vehicles, all of which have undergone rigorous inspections and refurbishment at AUTO1 Group's dedicated production centers. The platform offers a complete end-to-end digital process, from selection and financing to payment and delivery. Customers can even have their new car delivered directly to their doorstep in one of Autohero's signature glass trucks. This commitment to transparency, quality, and customer convenience, backed by a 21-day money-back guarantee and a one-year warranty, has fueled Autohero's impressive growth, marking a new chapter in how people buy cars in the digital age.