Influencer Marketing Coordinator

The role of an Influencer Marketing Coordinator includes contributing to the design and execution of influencer campaigns, identifying and building relationships with industry influencers, and measuring the success of those campaigns. They ensure alignment with brand values and create content that resonates with the target audience and company goals.

Responsibilities:

• Develop and execute influencer marketing strategies and creative campaigns on the European market

• Research and recruit influencers within niches from the European market

• Support strategic paid/earned campaigns from negotiations to execution, ensuring messaging, content, and timeline is aligned, collaborating with brand launch teams

• Market Research, Trend Analysis, and Competitors Researches on social media and within the influencer community

• Building strong relationships with relevant influencers

• Composing creative briefs for the campaigns on Social Media

• Reaching out and communicating with influencers

• Analyze and report the effectiveness of programs and competitive analysis for management

Influencer Strategy & Execution:

• Develop, manage, and execute influencer marketing campaigns in the European market aligned with business goals (awareness, engagement, lead generation, sales, etc.).

• Identify and establish relationships with relevant influencers, brand ambassadors, and content creators across social platforms across the European market (Instagram, YouTube, TikTok, etc.).

Campaign Development:

• Collaborate with internal teams (content, social media, product, etc.) to develop campaign ideas that resonate with target audiences.

• Support strategic paid/earned campaigns from negotiations to execution, ensuring messaging, content, and timeline is aligned, collaborating with brand launch teams

• Coordinate influencer-generated content that aligns with brand messaging, ensuring consistency and quality.

• Compose creative briefs for the campaigns on Social Media

Performance Tracking & Optimization:

• Monitor campaign KPIs and objectives such as reach, engagement, impressions, conversions, and ROI.

• Analyze the effectiveness of influencer campaigns and provide regular reporting to stakeholders with insights and recommendations for future improvement.

Trend Monitoring & Competitor Analysis:

• Stay up to date with social media and influencer marketing trends, platform updates, and best practices.

• Conduct competitor research and analysis to inform influencer strategies and maintain a competitive edge.

Compliance & Contracts:

• Ensure that all influencer collaborations comply with FTC regulations, brand guidelines, and legal requirements.

• Manage contracts, deliverables, and timelines to ensure smooth execution of influencer campaigns.

Requirements:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

• 1 year + experience in marketing communications in influencer marketing, social media management, or digital marketing, with a proven track record of running successful influencer campaigns.

• Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and their role in influencer marketing.

• Analytical mindset with the ability to translate data into actionable insights.

• Creative thinker with a passion for staying on top of social media and digital marketing trends.

• Ability to manage multiple projects and campaigns simultaneously in a fast-paced environment.

• Fluent English + Russian and ability to maintain business communication

• Keen interest in marketing communications and brand management

• Problem-solving and negotiation skills

• Ability to work in a fast-changing environment

• Previous experience with foreign markets is a plus

• Ability to combine manual and creative tasks