Lifecycle Marketing Manager

Aura is on a mission to create a safer internet. In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly. This is an exciting phase at Aura, and our team of over 400 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations.

Come build with us!

As part of the Marketing team, you’ll be a key player in driving Aura’s customer communication channels, deploying efforts against prospecting, retention and lapsed customers. This role requires a CLM guru with experience in setting up, running and measuring campaigns in collaboration with members of the CLM team, the larger marketing org and key cross-functional partners. This person must be an excellent project manager who feels comfortable working cross-functionally to deliver results-oriented customer marketing programs. You will implement, monitor, and optimize email marketing campaigns, launch and manage A/B tests, and analyze and synthesize results. This position is essential to the day-to-day operations of our marketing team and will directly contribute to the success of our rapidly growing business!

Day to Day:

• Build and execute multi-channel campaigns using our ESP (Braze), to drive new subscribers and current subscriber retention across all lines of the Aura business. Report on the effectiveness of these campaigns to internal stakeholders.

• Work with cross-functional teams to understand business requirements and campaign goals and partner with the VP of CLM on proposed strategies to deliver on KPIs.

• Set up campaigns for effective measurement including clean test & control groups and regularly track performance with the mindset of continuing to optimize and ideate to drive new subscribers and CLTV

• Take direct ownership of daily, weekly and monthly campaign metrics and partner with marketing analytics to create necessary dashboards to monitor performance insights

• Own the full deployment process of creatives, partnering with PMM, creative, and legal on message approval. Utilize our MarTech stack to code, QA and deploy messaging.

• Be a champion of best-in-class email and CLM messaging tactics staying abreast of the latest trends and tools to help drive the next generation of Aura’s customer messaging

What you bring to the table:

• Required: 3-5 years developing and managing email campaigns

• Experience working in a highly cross functional environment managing several different stakeholders

• Experience in subscription business models and metrics (LTV, churn, etc.) a plus

• Must have experience using CRM tools to build email campaigns and automated campaigns. Braze experience is a plus.

• Highly analytical with deep understanding of A/B testing

• Strong presentation and Excel/Google sheets skills

• Ability to multitask and run several campaigns simultaneously

• Troubleshoot and QA campaigns, workflows, data issues, and other marketing ops functions

• Excellent writing and communication skills

• Ability to work with a remote team is paramount

Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more!

Pay range for this position is $105,000 - $140,000 but may vary depending on job-related knowledge, skills, experience and location.

Aura is proud to be an equal employment workplace. All qualified applicants will be considered for employment without regard to, and will not be discriminated against based on race, color, ancestry, national origin, religion, age, sex, gender, marital status, sexual orientation, gender identity, disability status, veteran status, or any protected category. Beyond equal employment opportunity, Aura is committed to being an inclusive community where all feel welcome.

Aura is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please let your Talent Acquisition Partner know.

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