ASG

At ASG, we believe that building exceptional software businesses starts with an unconventional approach: we buy uniquely positioned vertical SaaS companies and build them into market leaders, but never at the expense of the people who make them great. Founded in 2016 and backed by Alpine Investors, our community of 60+ companies operates independently yet benefits from shared expertise, capital, and resources. We've rejected the "strip-it-and-flip-it" mentality typical of private equity, instead honoring founder legacies while accelerating growth through world-class talent in finance, product, recruiting, and operations.

Our PeopleFirst philosophy shapes everything we do. We know running a company can be lonely, which is why we've cultivated a community where founders, CEOs, and employees share knowledge and support each other's growth. When you partner with ASG, you design your own exit - stay on in a new role or transition entirely. We're proud to have achieved a 65% Founder NPS by treating every acquisition as the beginning of a partnership, not the end of a journey. From our commitment to diversity and inclusion to our investment in people development, we're building something different: a place where talented operators can unleash their potential across multiple businesses, and where founders know their life's work will be in expert, caring hands.