Arethia

Established in 1954 in Hamburg, Germany, Hertz Flavors has grown from a dedicated local provider to a leading manufacturer of flavours in the tobacco and nicotine industry, consistently preferred by industry leaders for their long-term commitment and expertise. As part of the Arethia group, Hertz Flavors operates from cutting-edge production hubs in Hamburg, Germany, and Surabaya, Indonesia, spanning over 10,000 m2.

The company specializes in crafting unique flavours for traditional tobacco products, new generation products including e-liquids through their strategic partner FLAVORIQ, and special applications for tobacco accessories. With more than 70 years of experience, Hertz Flavors combines creativity and knowledge to deliver world-class flavours designed to specifications and requirements of their customers. Their manufacturing capabilities are centered around cutting-edge facilities equipped with the latest technology and modern production equipment designed to meet the highest industry standards, ensuring precision, consistency, and quality in every batch of flavors produced.