Analytic Partners

Analytic Partners is a global leader in measurement and optimization, turning data into expertise for the world's leading brands with Commercial Analytics. The company, founded in 2000 and headquartered in Miami, Florida, has established itself as an independent leader in the analytics field, focusing on providing adaptive solutions that enable businesses to maximize their marketing effectiveness through data-driven insights.

At the heart of Analytic Partners is the GPS Enterprise platform, which offers a holistic view of marketing and business data, integrating a wide array of factors that influence commercial success. This platform is designed to measure and optimize the contribution of various marketing activities, facilitating data transparency and actionable insights for clients. The company's patented ROI Genome serves as a significant asset, offering deep analytics capabilities built upon data insights from over 20 years of industry learning across multiple sectors and countries.