AltorosAL

(770) Digital Marketing Manager

Altoros
Poland only
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Altoros is a leading IT services provider that has helped over 50 Global 2000 organizations gain a competitive edge through the adoption of cloud-native technologies. With a focus on platform-as-a-service and application transformation consulting, we strive to deliver exceptional solutions to our clients.

We are currently seeking a highly skilled and motivated Digital Marketing Manager to join our team.

Responsibilities:

  • Understand and implement strategies based on the B2B marketing funnel and Ideal Customer Profile (ICP), including message adaptation to customer journey maps (CJM)
  • Develop and optimize landing pages mockup and copy
  • Coordinate content project development across design and web development teams
  • Manage and optimize advertising campaigns on Google Ads, Bing Ads, LinkedIn Ads, and Facebook Ads
  • Handle profiles on directories and marketplaces (e.g., Clutch, DesignRush)
  • Use Google Tag Manager and Google Analytics for tracking and custom reports
  • Operate marketing automation tools like Zapier or Make
  • Plan, execute, and report on digital marketing strategies, ensuring alignment with business goals and performance metrics
  • Analyze campaign performance rigorously, providing actionable insights and strategic recommendations

Will be beneficial:

  • Perform SEO optimization including keyword research and meta optimization
  • Create engaging ad creatives for social media platforms

Requirements:

  • At least 2 years of experience in a similar role in b2b product or service business
  • Hands-on experience (at least 3 years) working with Google Ads, Microsoft Ads, and LinkedIn Ads
  • Proven, successful creation, execution, measurement, analysis, and reporting of inbound programs across channels
  • Advanced knowledge of current and innovative B2B lead generation methods across multiple channels (PPC, SEM/SEO, display, social, events, etc.)
  • Hands-on experience with Google Analytics, Google Tag Manager, and marketing automation tools (Zapier, Make)
  • Strong analytical skills to interpret marketing data and make informed decisions
  • Creative skills for developing effective ad creatives and optimizing landing pages
  • Excellent communication and collaboration skills to work effectively across teams
  • Upper-intermediate or higher English level

Benefits:

  • Opportunities for professional development
  • Flexible remote working schedule
  • External education, partly/fully paid relevant certifications
  • Physical and mental support compensation
  • Corporate English and Polish language classes and specialized courses
  • Paid sick leave and five sick days
  • Transparent employment and payment schemas

We are hoping for fruitful collaboration.

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About the job

Apply before

Jun 04, 2024

Posted on

Apr 05, 2024

Job type

Full Time

Experience level

Mid-level

Location requirements

Hiring timezones

Poland +/- 0 hours
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Altoros

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