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Alpine Home AirAA

Senior UX/UI Designer - Conversion & Product Experience Lead

Alpine Home Air Products is an e-commerce company founded in 2002 that sells heating, air conditioning, and indoor air quality products directly to homeowners. They aim to provide affordable, high-quality HVAC solutions and a seamless online shopping experience.

Alpine Home Air

Employee count: 51-200

United States only

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About Alpine

Alpine Home Air is one of the largest direct-to-consumer HVAC companies in the U.S., with 20+ years of operational excellence and a highly sophisticated technical backend. We are now undertaking a complete transformation of our front-end experience, including a full website redesign, a next-generation System Selector tool, and a content-driven buyer education platform.

We are looking for a Senior UX/UI Designer who can translate complex buyer journeys into elegant, high-converting digital experiences.

What You Will Do

  • Lead UX strategy, visual design, and interface systems across the entire Alpine website
  • Design high-conversion landing pages for 100+ HVAC buyer intents
  • Create the full UI and UX flow for our new System Selector tool (interactive guided buying experience)
  • Build the Alpine design system (typography, components, responsive structure)
  • Redesign mobile-first user journeys with clarity, trust, and calmness
  • Collaborate closely with engineering, product, and leadership to deliver pixel-perfect implementation
  • Contribute to brand identity refresh and visual storytelling across the site

What You Bring

  • 5+ years of experience designing complex consumer-facing products or e-commerce experiences
  • A portfolio showing elegant UX systems, clean visual design, and conversion-focused thinking
  • Ability to simplify complex decision flows into intuitive user journeys
  • Strong visual taste and attention to detail
  • Experience working directly with developers in a product environment
  • Comfort with iterative design, prototyping, and data-informed decisions

Nice-to-Have

  • Experience designing guided decision tools or configurators
  • Experience in home services, e-commerce, or marketplaces
  • Familiarity with CRO principles

Why This Role Matters

Alpine’s next decade depends on transforming our customer-facing experience. Your work will directly reduce customer acquisition costs, increase trust, and shape the company’s front-end identity.

Benefits

  • Group health insurance plus health savings account, 401k, paid time off, paid holidays, life insurance, short-term disability and more
  • Paid educational and professional development training
  • Work-from-home (remote) or hybrid Chicago-based
  • All computer equipment and training will be provided

About Us

Started in 2002, we are the first ecommerce company to sell pro-grade heating and cooling units directly to homeowners. As a team of forward-thinking innovators, we are working to provide HVAC solutions to homeowners in a way that:

  1. Leads Americans away from using low efficiency and non-renewable HVAC appliances and towards high efficiency and all-electric ones, a key requirement for reducing the country’s dependency on fossil fuels and to slow global warming;
  2. Provides a shopping experience for customers that’s so easy it’s almost fun, having them exclaim “wow!”, enabled through extreme operational competency; and
  3. Prioritizes a harmonious win for customers, team members, the company and the environment.

Learn more and view all openings at: careers.alpinehomeair.com

About the job

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Job type

Full Time

Experience level

Senior

Location requirements

Hiring timezones

United States +/- 0 hours

About Alpine Home Air

Learn more about Alpine Home Air and their company culture.

View company profile

Alpine Home Air Products, founded in 2002 by Andrew Arthurs and Karen Tovey, revolutionized the HVAC industry by becoming the first company to sell heating, air conditioning, and indoor air quality products directly to consumers online. This innovative approach aimed to empower homeowners with transparent information and more affordable options, bypassing the traditional three-tier distribution system. The company's mission is to be the easiest-to-use and most-loved provider of heating and cooling products and services for everyday homeowners nationwide. Alpine Home Air Products is committed to creating positive experiences for its customers, vendors, and employees, operating under the principle that 'everybody wins'.

Over the years, Alpine Home Air Products has introduced numerous industry firsts, including an online HVAC shopping configurator in 2003, a national HVAC referral network of installing contractors in 2004, and an online HVAC operating cost calculator in 2011. In 2014, the company began manufacturing its own line of equipment, BLUERIDGE, focusing on energy-efficient and all-electric technology to address growing concerns about global warming and fossil fuel dependency. Alpine Home Air Products prides itself on offering name-brand, contractor-grade products shipped directly to customers at low prices, with fast delivery times. They also provide extensive support, including installation instructions and assistance in finding local contractors. The company emphasizes a customer-centric approach, which is reflected in their high customer satisfaction ratings. Alpine Home Air Products also fosters a supportive work environment, offering remote work opportunities and focusing on employee development.

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Alpine Home Air

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