Digital Experience Manager

Overview

The Digital Experience Manager is responsible for the design, development, and optimization of high-converting websites, landing pages and key website sections. This role uses a data-driven approach, combining creative design with SEO and Conversion Rate Optimization (CRO) best practices to increase organic traffic, generate leads, and maximize conversion rates.

Responsibilities

• Own the web roadmap and determine flow of work based on impact, effort, and business priorities.
• Lead end-to-end website design: discovery, IA, wireframes, prototypes, component library, and design system alignment; orchestrate UAT and launch.
• Manage and maintain site content, blogs, and digital assets; create high-performing product pages and campaign landing pages with clear CTAs.
• Drive conversion rate optimization (CRO) with A/B and multivariate testing, form optimization, and on-site search tuning.
• Implement on-page SEO/GEO best practices for all landing pages and website content, including meta descriptions, title tags, headers, and internal links.
• Conduct keyword research to identify high-value opportunities and strategically integrate keywords into content.
• Oversee on-page optimization, internal linking, and link-earning strategies.
• Track and improve organic goals: impressions, CTR, rankings, sessions, engagement, and conversions.
• Improve Core Web Vitals and page speed, image optimization, and code performance practices.
• Design and deploy real-time, privacy-first personalization that dynamically adapts page content and layouts to each visitor’s behavior, preferences, and context
• Manage international web needs; URL strategy, language-region mapping, translation workflows, and in-country review.
• Build dashboards, testing outcomes, and conversion paths.
• Coordinate with IT on running recurring audits for accessibility, compliance, and performance; track remediation to closure.

Qualifications

Education & Experience:

• Bachelor’s degree in Marketing, Communications, HCI/Design, Information Systems, or related field. Equivalent experience will be considered.
• At least 5 years in website design/UX and SEO; experience in global B2B strongly preferred.
• Previous experience owning processes preferred.

Skills and Abilities:

• Website design and UX: IA, wireframing, prototyping (Figma/Sketch), component-based design systems, and accessibility best practices.
• SEO and GEO: keyword/topic strategy, on-page optimization, structured data, internal linking; familiarity with AI
• Overviews and LLM sourcing behavior.
• Technical SEO: site architecture
• Experience with personalization and testing
• CMS administration
• Data Analytics
• Working HTML/CSS and basic JavaScript for on-page fixes and QA.
• Strong project management, organization and communication; ability to translate business goals into technical requirements and design specs. Strong research skills.
• Curiosity and growth mindset: stays current on marketing trends, search/AI updates, UX patterns, and privacy regulations.

Standard and Physical Requirements:

• Position involves sitting long periods, standing, manual dexterity, stooping, bending and minimal lifting.

Alliance Team Members Demonstrate DRIVE:

• Dedicated: Follows through on commitments. Strong say/do.
• Respectful: Acts with integrity and values diverse perspective.
• Innovative: Always looking for a better way; leads change.
• Versatile: Adapts quickly to changing circumstances. Demonstrates agility.
• Engaged: Acts like an owner. Wants to create and grow a business which is tightly aligned with market needs.

EEO

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