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NysonianNY

UX Designer

Nysonian is a global brand-building company that creates and scales next-generation lifestyle brands in travel, fitness, and wellness through a full-stack direct-to-consumer platform.

Nysonian

Employee count: 201-500

United States only

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Company Overview

At Nysonian, we exist to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide. From luxury travel to fitness and wellness, our portfolio is growing fast:

  • NOBL Travel — the fastest-growing luggage brand in history, redefining modern travel with design, durability, and style
  • FLO Pilates — the world’s leading Pilates brand, bringing the practice into homes and wardrobes everywhere
  • REDGE Fit — a new standard in at-home strength training, making performance accessible to all

Behind these brands is our full-stack D2C platform: manufacturing, distribution, and a growing tech team building the apps and digital infrastructure that power seamless customer experiences.

With $150M+ in annual revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we’ve proven what’s possible in just a few years. But we’re only at the beginning—this is a chance to shape brands that will define the next decade.

What You’ll Do

● Design high-performing landing pages, PDPs, and funnels based on data, user behavior, and paid traffic insights.

● Work in Figma to deliver ready-to-implement layouts for the dev team.

● Collaborate with Alex (Head of Growth), Franz (Performance Strategist), and Stefany

(Merchandiser Lead) to ensure visual direction matches marketing goals.

● Partner with the design team to align CRO visuals with the broader creative system.

● Interpret data from analytics tools (GA4, Hotjar, Triple Whale) to refine designs.

● Collaborate with developers to bring pages live and ensure fidelity to design.

● Continuously test, iterate, and optimize based on performance.

● Help define UX best practices and reusable design systems to speed up future builds.

Key Outcomes (KPIs)

● Increased conversion rate (CVR) across key funnels.

● Higher engagement (CTR, scroll depth, time on page).

● Lower bounce rate and improved user flow.

● Efficient design-to-dev handoff and turnaround.

● Consistent improvement in test win rate from UX changes.

Must-Haves

3–7 years UX/UI experience, with at least 1+ years in DTC or eCommerce.

● Proven track record designing high-converting landing pages and PDPs for performance-driven brands.

● Deep experience in Figma (component systems, responsive design).

● Familiarity with CRO tools: Hotjar, GA4, Intelligems, Triple Whale (or similar).

● Data-informed design mindset — able to interpret metrics and design toward performance outcomes.

● Strong visual eye for premium aesthetics aligned with brand.

● Excellent communication and collaboration skills (works cross-functionally with Paid, Creative, Dev).

● Comfort working in a fast-paced, test-and-learn culture.

Nice-to-Haves

● Experience designing for Shopify or headless eCommerce environments.

● Familiarity with A/B testing frameworks and experiment setup.

● Knowledge of copy–UX collaboration (writing wireframes with conversion logic).

● Basic understanding of HTML/CSS for dev handoff (not required).

● Exposure to subscription or bundle UX flows.

Please note: At this time, Nysonian Inc. is unable to hire applicants who require visa sponsorship or work authorization support now or in the future. Candidates must already possess permanent, unrestricted authorization to work in the United States.

About the job

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Posted on

Job type

Full Time

Experience level

Location requirements

Hiring timezones

United States +/- 0 hours

About Nysonian

Learn more about Nysonian and their company culture.

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Nysonian was born from a powerful insight: the modern consumer lifestyle spans travel, fitness, and wellness - yet few companies truly understand how to build meaningful brands across all three categories. The founders realized they could create something different by developing a full-stack direct-to-consumer platform that combines manufacturing excellence with digital innovation. They set out to build not just products, but experiences that genuinely inspire how people travel, move, and live around the world.

Starting with a vision to redefine lifestyle brands, Nysonian has grown into a leading conglomerate with a diverse portfolio. Their brands - NOBL Travel, FLO Pilates, and REDGE Fit - each represent a commitment to design, durability, and accessibility. With operations spanning six countries and serving over 1.3 million customers globally, Nysonian has transformed from a bold idea into a $150M+ revenue powerhouse. The company continues to push boundaries, proving that when you combine creative excellence with operational precision, you can build brands that define entire categories and shape the next decade of consumer experiences.

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Nysonian

Company size

201-500 employees

Chief executive officer

Daraab Kiani, Daniel Rios

Employees live in

View company profile

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