Marketing Manager

Allara is a comprehensive women’s health provider that specializes in expert, longitudinal care that supports women through every life stage. Trusted by over 60,000 women nationwide, Allara makes expert healthcare accessible by connecting patients with multidisciplinary care teams that have a deep understanding of hormonal, metabolic, and reproductive care. Allara provides ongoing support for hormonal conditions like PCOS, chronic conditions like insulin resistance, and life stages like perimenopause, helping patients see improved health outcomes. As one of the fastest-growing women’s health platforms in the U.S., Allara is bridging long-overlooked gaps in healthcare for women.

The Opportunity

Allara is looking for a highly organized, execution-focused Marketing Manager to own the programs and infrastructure that keep our marketing engine running. This role spans three core channels: strategic project and campaign execution, organic social strategy and creative, and leading the influencer and creator program in partnership with our paid marketing team. You'll turn briefs into deliverables, data into compelling narratives, and campaign concepts into coordinated launches with clear owners, timelines, and accountability.

This is a role for someone who takes pride in excellent execution, moves fluidly across paid and brand, and thrives in a fast-paced startup environment without needing a lot of hand-holding.

Location: Hybrid (NYC). We value in-person collaboration and aim for at least three days per week in our NYC office, with flexibility as needed.

Your Impact

• Build and maintain content workflow infrastructure — briefings, reviews, and approvals — and coordinate across writers, freelancers, and internal stakeholders to keep content moving on time

• Execute Instagram and TikTok strategy, develop creative content formats and recurring franchises, concept and direct short-form video, and manage community in Allara's voice

• Own the influencer and creator program end-to-end: identification, outreach, briefing, contracting, performance review, ambassador programming, and budget management

• Curate and manage inbound patient UGC, build sourcing and licensing systems, and create brand health reports based on community sentiment

• Serve as the connective tissue between growth and brand on creative — ensuring paid needs are briefed correctly, delivered on time, and brand standards are upheld

• Own end-to-end creative production from brief intake through final delivery, manage external creative partners, and maintain the integrated editorial calendar as the source of truth for all content in market

• Manage ClickUp project tracking for campaigns, launches, and brand initiatives, and support go-to-market execution for new product and condition-area launches

Required Qualifications

• 4-6 years in marketing, preferably at a DTC consumer brand, digital health company, or agency

• Proven track record executing marketing programs across multiple channels with strong project management skills

• Confident writer who produces clear, on-brand copy across formats — and uses AI tools to move faster

• Experience managing cross-functional teams and external creative partners

• Strong analytical instincts with the ability to turn performance data into a coherent recap

• Clear, direct communicator who creates structure and holds people accountable without friction

Preferred Qualifications

• Hands-on experience with ClickUp, Asana, or similar project management tools

• Enough creative judgment to push back on a brief constructively

• Genuine passion for women's health and Allara's mission

What Allara Offers

• Compensation & Career Growth

  • Competitive salary $95K-$105K with opportunities for advancement

  • Equity

  • Professional development & employee learning programs

Actual compensation will be determined based on a variety of factors, including but not limited to: candidate experience, location, education, certifications, and skill set. In addition to base salary, our total compensation package includes equity, comprehensive health benefits (medical, dental, vision), generous paid time off, and additional wellness and professional development perks.

• Work Environment & Flexibility

  • 3-day hybrid in NYC

  • Unlimited PTO & 11 company holidays

• Health & Wellness

  • Medical, dental, and vision benefits

  • Health Savings Account (HSA) & Flexible Spending Account (FSA)

  • Long- and short-term disability coverage

  • Annual employee wellness stipend

• Family & Future Planning

  • Parental leave & family planning support benefits

• Additional Perks

  • Company-issued laptop

  • Annual work-from-home stipend

  • A collaborative, mission-driven culture focused on improving patient care

At Allara, we believe in celebrating everything that makes us human and are proud to be an equal-opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. We’re an Equal Opportunity Employer and do not discriminate against candidates or patients based on race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.