Alida

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. That's why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation. Leading companies like HBOMax, Adobe, Warner Bros. Discovery, and lululemon depend on Alida's community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences, and test marketing campaigns. Over 6 million participants around the globe actively engage with the Alida research platform.

Our customers face the challenge of understanding their ever-evolving consumer needs in a dynamic market. Alida's Total Experience Management (TXM) Platform was created to address this, providing a comprehensive CX solution powered by a highly-engaged, verified, always-on community of your most engaged customers. This platform fuels sustainable business impact by enabling companies to anticipate their customers' needs, make better decisions, build long-term relationships, and grow businesses that stand the test of time. For over 20 years, iconic brands have chosen Alida, formerly Vision Critical, as their secret weapon. Alida's unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time. The Alida Research Platform enables innovative brands to create highly engaged research communities to gather feedback that empowers better user experiences and product innovation. Alida means truth, reflecting the big-picture goal for brands ultimately aiming to understand their most important people—their customers and employees.