AJL Consulting GmbH

Every year, the short-term rental industry faces increasing complexity - fragmented markets, evolving regulations, and intense competition leave property managers and investors struggling to make informed decisions. AJL Atelier exists to change that by providing the strategic insight, market expertise, and operational guidance that companies need to thrive. From helping property managers optimize operations and maximize revenue to assisting technology providers reach their target markets and guiding institutional investors through due diligence, AJL Atelier delivers comprehensive advisory services that transform how businesses operate in the STR ecosystem.

With over 350 businesses supported since 2018 and €1.2 billion in deals advised, AJL Atelier combines deep industry knowledge with hands-on execution to help clients achieve real results. The firm's dedicated team of experts lives and breathes the short-term rental industry, bringing unparalleled experience from working with companies ranging from the world's largest STR operators to emerging startups. Whether clients are looking to streamline operations, scale through growth or acquisition, or prepare for a successful exit, AJL Atelier provides the 360-degree expertise needed to navigate the complexities of today's vacation rental landscape and build sustainable, profitable businesses for the future.