Canada onlyThe Conversion Optimization Specialist is a key member of the Performance Marketing team, reporting directly to the Senior Website & CRO Manager.
You’ll collaborate across Marketing, Sales, Product, and Web Development to accelerate our optimization lifecycle—assisting with experimentation, insights, and iteration. If you’re both a strategic thinker and a hands-on problem solver, this role offers the dynamic challenge you’ve been looking for.
As a Conversion Optimization Specialist, you will:
- Assist with experimentation: Facilitate and execute A/B, redirect, multivariate, and personalization experiments across web and in-app to improve user experience and business performance.
- Optimize paid media funnels: Work closely with the Paid Media team to plan, build, and maintain conversion rate-optimized landing pages, while supporting ongoing experimentation to optimize campaign results.
- Build structured roadmaps: Partner with the Performance Marketing team and other departments to help develop and maintain a quarterly roadmap and reporting framework for landing page optimization. Assist with web request intake, track project updates, and help ensure smooth communication and organization within the Web team.
- Provide actionable insights: Collaborate with stakeholders to support reporting and insights, including:
- Pre-test research & analysis to validate assumptions and establish baselines.
- Experiment performance reviews to summarize results and recommend next steps.
- Customer journey tracking to highlight friction points and opportunities.
- Web analytics reporting on traffic sources, engagement, and conversions.
- Funnel health monitoring to identify drop-offs and recommend optimizations.
- Collaborate on UX enhancements: Partner with the Senior Web Designer and Web Developer to support projects that enhance user experience, applying information architecture principles, user journey mapping, and design best practices.
- Influence multi-channel strategies: Contribute insights that inform creative, content, and technical teams, supporting cross-channel strategies and validating executions through real-time experimentation.
- Foster operational excellence: Support the development of scalable processes to share best practices across teams, departments, and business units.
What You'll Bring
- Bachelor’s degree in Marketing, Computer Science, Business Administration, or equivalent experience.
- 3+ years of experience in conversion optimization, digital marketing, UX, or related fields (B2B and/or Saas experience preferred)
- Agency or multi-project experience is an asset.
- Agile + Product Led experience is a plus.
- Strong analytical skills with proficiency in Excel (pivot tables, data cleaning, reporting).
- Comfortable with Google Analytics, Google Tag Manager, Search Console, and other related tools. Familiarity with Segment, Snowflake, Mixpanel and Metabase preferred
- Experience with configuring A/B testing platforms (especially Growthbook)
- Familiarity with project + backlog management + prioritization (Experience with ClickUp is an asset)
- Knowledge of headless CMS platforms such as Contentful
- Basic understanding of HTML, CSS, and JavaScript.
- Proven ability to collaborate effectively with designers, developers, and writers.
- Strong understanding of paid advertising, landing page creation, execution and testing
- Demonstrated ability and keen interest in using AI for workflow support, as well as analysis and reporting processes, automation and documentation.
Compensation
Our base salary for this role ranges from $76,000to $114,000 CAD. Compensation is determined by factors such as market salary data within Canada, technical skills, previous work history, and internal pay equity. Many positions also include additional variable compensation, which our Talent Acquisition team will discuss with you during the interview process.
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