Head of Mass Fundraising

Head of Mass Fundraising.

Salary: £57,000 - £66,500 per annum depending on experience. 

Location: Remote. (Must be based in the UK.)

Contract: Permanent, 35 hours per week.

Benefits:   

• 29 days annual leave PLUS bank holidays, with up to 5 additional days for continuous service, and the option to buy or sell leave. 

• Gain professional qualifications and excellent training/development opportunities. 

• Flexible maternity, adoption, and paternity packages. 

• Pension with up to 7% employer contribution with included life assurance cover. 

• Staff discounts and Blue Light Card eligibility with discounts across 15,000 national retailers. 

Why Action for Children?   

Working here is more than a job. We are passionate about protecting and supporting children, young people, and families. All our departments work together to achieve the high standards that ensure more children are safe and happy.

A bit about the role 

In this role of Head of Mass Fundraising, you will be strategically responsible for setting and managing Action for Children’s mass-fundraising portfolio through the leadership of an ambitious, insight-led Mass Fundraising Team. You will drive significant and sustainable income growth from the public, including across Individual Giving, Legacy Giving, Consumer PR, Celebrity Partnerships, and Integrated Campaigns and Products.

How you'll help to create brighter futures 

• Lead and manage a high-performing team working across multiple disciplines.

• Develop and spearhead a multi-faceted mass-fundraising strategy, containing outstanding products and campaign moments that deliver significant sustainable income growth.

• Drive the delivery of significant income growth from individuals via Cash Appeals, Regular Giving, Campaigns and Legacy fundraising.

• Lead eye-catching, fundraising-focused Consumer PR and Celebrity activity as a key income-growth lever.

• Provide clear prioritisation, strategic direction and performance-focused leadership across the mass fundraising portfolio by setting stretch income targets, performance metrics, priorities and KPIs.

• Champion charity-wide collaboration, and influencing at senior level, to ensure mass fundraising is embedded across the organisation.

• Contribute to wider commercial planning and governance, preparing high-quality business cases, strategic plans, and performance reports for senior stakeholders.

Let's talk about you

• Must have proven experience of leading large-scale mass fundraising programmes in a complex organisation, with accountability for strategy, performance, and delivery, and with the credibility to influence at senior leadership level.

• Must have an established history of delivering significant income from the public through large-scale, integrated fundraising campaigns.

• Must have demonstrable experience of setting strategic direction and leading teams through audience-led delivery.

• Must have considerable experience leading and developing high-performing, multi-disciplinary teams.

• Must have strong commercial and financial acumen.

• Must have excellent creative nous and vision.

• Must have experience of working cross-organisationally, using persuasive communication, judgement and influencing skills.

 Please see the Job Description for the full list of accountabilities and requirements.  

Diversity, equality, and inclusion 

At Action for Children, we're dedicated to building a diverse, inclusive, and authentic workplace. 

We actively encourage applications from Black, Asian & Minority Ethnic, and disabled candidates, as they are under-represented within Action for Children. We want to take deliberate and purposeful action to ensure equal opportunity to all groups in society and for Action for Children. 

Want to know more about Action for Children? 

Find us on  Linkedin, Facebook, Instagram or YouTube to get to know us better. 

Closing Date: Thursday 11^th June 2026 at 23.59pm

Contact: email us at recruitmentservice@actionforchildren.org.uk quoting reference 13167. 

Please note we are unable to offer visa sponsorship for this role. 

Job Description

See below for further information about working with us: 

Action for Children Employee Benefits 

AfC Commitment Statement