84.51°

At the heart of what we do is a culture of innovation driven by data science. 84.51° is a retail data science, insights and media company that excels in creating personalized and valuable experiences for shoppers. Our mission revolves around leveraging unmatched first-party retail data from over 62 million U.S. households to fuel the Kroger Co. and our partners through sophisticated analytics. We strive not just to understand customer behavior but to engage them at every stage of the shopping journey.

We are relentless in our approach to deliver insights that drive substantial returns for our customers. Our focus on solutions, powered by cutting-edge science, allows us to establish informed strategies in relation to loyalty marketing and media advertising, which are at the core of providing impactful consumer connections. Leadership at 84.51° believes in our values: limitless minds, fearless hearts, and relentless delivery. These principles cultivate an environment where every team member is encouraged to innovate, take risks, and collaborate. This encourages a sharing of diverse perspectives, which is crucial in today's dynamic retail landscape. By offering a supportive space for all associates, we ensure that our collective curiosity translates into market-leading outcomes.