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Zupi SarmaZS
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Zupi Sarma

@zupisarma

Digital marketer at AGL Hakuhodo managing Suzuki Motorcycle India’s South account and improving dealership Google ratings from 3.6 to 4.2.

India
Message

At AGL Hakuhodo, I manage the South account for Suzuki Motorcycle India and oversee dealer onboarding for its Hyperlocal Program. I helped onboard 137 dealerships and worked on initiatives that improved dealership Google ratings from 3.6 to 4.2.

At Havas Media, I launched and optimized paid acquisition campaigns for Philippine Airlines across Meta Ads and Google Ads, achieving 5–6X ROI. I also optimized conversion funnels, increasing conversion rates by 15%, and used campaign reporting and keyword research to guide performance.

Experience

Work history, roles, and key accomplishments

AH
Current

Senior Executive - Account Management & Marketing Strategist

AGL Hakuhodo

Jun 2025 - Present (1 year 5 months)

Led onboarding of 137 South 2 dealerships into the Hyperlocal Program, managed end-to-end onboarding including dealer websites and GMB, and coordinated with ZMs, RMs, and AMs to ensure performance. Improved GMB ratings from 3.6 to 4.2 and tracked Google Analytics metrics for optimization.

NL

Business Development Executive (Digital Marketing Support)

NCREduservices Pvt Ltd.

Sep 2021 - Jan 2022 (4 months)

Executed demo presentations to prospective students, resulting in INR 1 Lakh revenue through consultative selling techniques. Implemented strategic communication and engagement plans to enhance student acquisition and retention rates.

Education

Degrees, certifications, and relevant coursework

JC

Jyoti Nivas Autonomous College

Bachelor of Arts, Psychology, Economics, Sociology

2018 - 2021

Grade: Distinction (75.78%)

Completed a Bachelor of Arts in Psychology, Economics, and Sociology, graduating with Distinction and a score of 75.78%.

ME

Meta

Digital Marketing Associate, Digital Marketing

Earned the Digital Marketing Associate certification from Meta.

LI

LinkedIn

LinkedIn Fundamental Marketing, Marketing

Earned the LinkedIn Fundamental Marketing certification from LinkedIn.

St. Joseph’s University logoSU

St. Joseph’s University

Master of Arts, Advertising and Public Relations

2022 - 2024

Grade: Distinction (7.69 CGPA)

Pursued a Master of Arts in Advertising and Public Relations, graduating with Distinction and a CGPA of 7.69.

Google logoGO

Google

Measurement, Digital Marketing

Earned the Measurement certification from Google Ads.

Google logoGO

Google

Fundamental of Digital Marketing, Digital Marketing

Earned the Fundamental of Digital Marketing certification from Google.

Google logoGO

Google

Analytics, Digital Marketing

Earned the Analytics certification from Google.

Google logoGO

Google

CM360 Certificate, Digital Marketing

Earned the CM360 Certificate from Google.

Google logoGO

Google

AI Powered (Shopping Ads), Digital Marketing

Earned the AI Powered certification for Shopping Ads from Google.

Amazon logoAM

Amazon

Amazon DSP Campaigns, Digital Marketing

Earned the Amazon DSP Campaigns certification from Amazon.

Google logoGO

Google

Video, Digital Marketing

Earned the Video certification from Google Ads.

Google logoGO

Google

Search, Digital Marketing

Earned the Search certification from Google.

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