yuri User
@yuriuser2
Dynamic Creative Director & Bilingual Copywriter with 38 years of experience.
LebanonWhat I'm looking for
I am a dynamic and accomplished Creative Director and Bilingual Copywriter with 38 years of experience in advertising, audio-visual production, and storytelling. My career has been defined by a visionary approach to brand strategy and creative ideation, crafting compelling campaigns that resonate across Arabic and English-speaking markets. I have a proven track record in copywriting, music composition, and advertising, with expertise in leading creative teams, developing strategic content, and executing award-winning projects.
Throughout my career, I have held significant roles, including Regional Director of Creative Services and Audio-Visual Producer at Memac Ogilvy, where I led creative direction and brand strategy across the MENA region. I have managed copywriting and advertising pitches for renowned brands such as Sprite, Nestlé, and Almarai. As a best-selling artist in the Middle East, I have produced multiple albums and music videos, showcasing my skills as a writer-composer and producer. My passion for storytelling and creativity drives me to achieve greatness in every project I undertake.
Experience
Work history, roles, and key accomplishments
University Lecturer
Saint Joseph University (USJ)
Apr 2024 - Present (2 years 2 months)
Teaching Audio-Visual Techniques and Communication, focusing on advertising and campaign development. Engaging students in psychoacoustics and presentation skills.
Owner, Singer/Songwriter
Yuri Mrakadi Management
Jan 2001 - Present (25 years 5 months)
Best-selling artist and producer in the Middle East with multiple albums and singles. Recognized for innovative music production and concept development for music videos.
Founder & Music Producer
Yuri M. Productions
Jan 1994 - Present (32 years 5 months)
Established a music and audio production studio, overseeing creative direction and production for various multimedia projects. Skilled in storytelling and video editing.
Regional Director of Creative Services
Memac Ogilvy
Jan 2007 - Sep 2010 (3 years 8 months)
Led creative direction and brand strategy across MENA region offices, managing copywriting and advertising pitches for major brands. Conducted workshops for creative teams and played a key role in business development.
Creative Copywriter & Audio-Visual Producer
MGM
Jun 1995 - Jan 1999 (3 years 7 months)
Provided creative copywriting services and produced audio-visual content for major brands, including P&G. Developed compelling narratives for TV commercials.
Education
Degrees, certifications, and relevant coursework
Harvard Online
Course, Advertising Strategy
2025 - 2025
Participated in an Advanced Advertising Strategy course focusing on Data, Creativity, and AI.
Ogilvy
Course, Creative Thinking
2007 - 2007
Completed a course in Strategic and Creative Thinking, enhancing skills in innovative problem-solving and creative processes.
UDEMY
Course, Songwriting
2005 - 2005
Completed a course in Songwriting, developing skills in music composition and lyrical writing.
Abbey Road
Course, Audio Production
1998 - 1998
Completed a course in Audio Recording and Mixing at the iconic Abbey Road Studios.
Rafelson Studios
Course, Audio Production
1998 - 1998
Studied Audio Recording and Mixing, gaining technical skills in sound production.
St. Joseph University
Diploma, Audio-Visual Studies
1989 -
Grade: Graduated with Honors
Graduated with a Diploma in Audio-Visual Studies, focusing on the principles and practices of audio-visual production.
Sagesse
Studies, Philosophy
1985 -
Completed studies in Philosophy, developing critical thinking and analytical skills.
Fort Worth Dallas School
High School Diploma, General Education
1983 -
Achieved a High School Diploma, laying the foundation for future academic and professional pursuits.
Tech stack
Software and tools used professionally
Availability
Location
LebanonAuthorized to work in
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