Open to opportunities

yuri User

@yuriuser2

Message

Dynamic Creative Director & Bilingual Copywriter with 38 years of experience.

Lebanon

Message

What I'm looking for

I seek a role that fosters creativity and innovation, allowing me to lead impactful projects.

I am a dynamic and accomplished Creative Director and Bilingual Copywriter with 38 years of experience in advertising, audio-visual production, and storytelling. My career has been defined by a visionary approach to brand strategy and creative ideation, crafting compelling campaigns that resonate across Arabic and English-speaking markets. I have a proven track record in copywriting, music composition, and advertising, with expertise in leading creative teams, developing strategic content, and executing award-winning projects.

Throughout my career, I have held significant roles, including Regional Director of Creative Services and Audio-Visual Producer at Memac Ogilvy, where I led creative direction and brand strategy across the MENA region. I have managed copywriting and advertising pitches for renowned brands such as Sprite, Nestlé, and Almarai. As a best-selling artist in the Middle East, I have produced multiple albums and music videos, showcasing my skills as a writer-composer and producer. My passion for storytelling and creativity drives me to achieve greatness in every project I undertake.

Experience

Work history, roles, and key accomplishments

Current

University Lecturer

Current

Saint Joseph University (USJ)

Apr 2024 - Present (1 year 2 months)

Teaching Audio-Visual Techniques and Communication, focusing on advertising and campaign development. Engaging students in psychoacoustics and presentation skills.

Teaching Communication Psychoacoustics Presentation Skills Curriculum Development Advertising Strategy

Current

Owner, Singer/Songwriter

Current

Yuri Mrakadi Management

Jan 2001 - Present (24 years 5 months)

Best-selling artist and producer in the Middle East with multiple albums and singles. Recognized for innovative music production and concept development for music videos.

Music Production Performance Event Management Creative Writing

Current

Founder & Music Producer

Current

Yuri M. Productions

Jan 1994 - Present (31 years 5 months)

Established a music and audio production studio, overseeing creative direction and production for various multimedia projects. Skilled in storytelling and video editing.

Music Production Audio Production Storytelling Video Editing Creative Direction Project Management Multimedia Projects Studio Management

Regional Director of Creative Services

Memac Ogilvy

Jan 2007 - Sep 2010 (3 years 8 months)

Led creative direction and brand strategy across MENA region offices, managing copywriting and advertising pitches for major brands. Conducted workshops for creative teams and played a key role in business development.

Creative Direction Brand Strategy Copywriting Team Management Business Development

Creative Copywriter & Audio-Visual Producer

MGM

Jun 1995 - Jan 1999 (3 years 7 months)

Provided creative copywriting services and produced audio-visual content for major brands, including P&G. Developed compelling narratives for TV commercials.

Copywriting TV Commercials Creative Strategy