At Kartavya Nirvah, I designed and executed Meta Ads targeting UPSC aspirants, generating 7,500+ leads. I also built a monthly organic content calendar and led the launch strategy for a UPSC coaching app.
I implemented conversion tracking with Meta Pixel and GA4, and built custom retargeting audiences. I partnered with developers, creators, and subject experts on the app launch, while growing brand awareness through ambassador partnerships and targeted email campaigns.
Previously, I managed social media and paid marketing at Inter-Continental Trading USA Inc., Digital Marketing Seekho, Vigilante Digital, and Ridge Advertising and Marketing Consultants. My work included content creation, influencer outreach, community engagement, SEO, and campaign reporting.
