At Ashmanov & Partners, I used Yandex Metrica analysis and collaboration with a web analyst to deliver UX recommendations that increased website lead conversion 11.3×. I also redesigned user journeys and key communication touchpoints, improving form submission conversion 2.5 times.
I analyzed click and scroll maps, landing pages, devices, traffic sources, and conversion data to identify user behavior patterns. By validating implementation quality and reviewing post-release performance, I helped reduce bounce rate by 9% and increase pages per session by 33%.
At Russpass, I designed user flows and interface concepts for travel features, and built river tram route screens using the existing design system. My project work includes CareerQ, where I conducted interviews and a survey to inform an end-to-end experience, and Hotelix, where I designed a hotel booking flow and a reusable design system.
