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@user591

UX Designer at Ashmanov & Partners who increased website lead conversion 11.3× through data-informed UX recommendations.

Armenia

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At Ashmanov & Partners, I used Yandex Metrica analysis and collaboration with a web analyst to deliver UX recommendations that increased website lead conversion 11.3×. I also redesigned user journeys and key communication touchpoints, improving form submission conversion 2.5 times.

Earlier, I designed travel features at Russpass and responsive websites for freelance clients, taking work from research and wireframes through high-fidelity UI and developer handoff. In my CareerQ and Hotelix projects, I translated user research into product decisions, booking flows, and reusable design systems.

Experience

Work history, roles, and key accomplishments

Current

UX Designer

Current

Ashmanov & Partners

Jan 2026 - Present (9 months)

Increased website lead conversion by 11.3x and form submission conversion by 2.5x through UX recommendations based on Yandex Metrica analysis. Reduced bounce rate by 9% and increased pages per session by 33%.

UX Design Yandex Metrica User Research Data Analysis Conversion Rate Optimization Web Analytics

UX/UI Designer (Part-time)

Russpass

Jan 2023 - Apr 2023 (3 months)

Designed user flows and interface concepts for new travel features, presenting and defending design solutions with the design lead and cross-functional team. Built interface screens for the river tram route experience using the existing design system.

UX Design UI Design User Flows Design Systems Collaboration

Freelance UX/UI Designer

Freelance

Sep 2020 - Sep 2021 (1 year)

Designed responsive websites and landing pages for clients across NFT, construction, and non-profit sectors. Created end-to-end design solutions from research and wireframes to high-fidelity UI, design systems, and developer handoff.

UX Design UI Design Responsive Design Wireframing Design Systems Competitor Research AI Tools