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Yelizaveta Aharonyan

@yelizavetaaharonyan

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Marketing Specialist | Brand and Content Strategist

France

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Marketing graduate with a year of hands-on experience in social media, content and digital advertising, currently pursuing a Master's in Marketing and Strategy at Université Paris Dauphine - PSL.

What draws me to marketing is understanding what makes a brand resonate, building a strategy around that and then bringing it to life creatively. I love the process of brainstorming an idea and watching it turn into something real, whether that's a campaign, a content format or a brand story.

My experience spans social media management, internships, case competitions, exchange programs and volunteering, each of which sharpened how I think about brands, audiences and the human side of marketing.

Tools I work with: Adobe Suite, Canva, CapCut, WordPress, Google Ads, Meta Ads.

Experience

Work history, roles, and key accomplishments

Social Media Manager

AffPapa (TheGamblestproject)

May 2026 - Aug 2026 (3 months)

Managed daily content across LinkedIn, Instagram, Telegram, and YouTube, including copywriting, visuals, and video editing. Grew LinkedIn by 350+ followers in 6 weeks and Instagram from 0 to 4K views in 2 weeks.

Content Creation Copywriting Visual Design Video Editing LinkedIn Instagram Telegram YouTube

Digital Marketing Intern

Cerazur

Mar 2026 - May 2026 (2 months)

Conducted SEO/UX website audit and presented findings in stakeholder meetings that shaped site and visual identity decisions. Researched keywords to write 8 SEO blog posts and outline 3 Google Ads campaigns.

SEO UX Audits Keyword Research Content Writing Google Ads

Social Media Marketing Specialist

Lumina Marketing Agency

Nov 2025 - Jan 2026 (2 months)

Built complete visual identity for a new client and managed their Instagram and Google Business presence. Wrote reel copies for a client account, with one reel reaching 54K organic views.

Visual Identity Instagram Google Business Profile Copywriting Reels

Marketing Research Intern

Campus National Education Center

Sep 2025 - Dec 2025 (3 months)

Selected for the One Step from Education to Work program of APAGA Foundation. Researched 9 products to design a new product model, mapping full customer journeys for buyer and seller.

Market Research Product Design Customer Journey Mapping

Marketing Assistant

ROOMZ Marketing Agency

Mar 2025 - Apr 2025 (1 month)

Audited 4 competitors for an AI startup client, delivering a full competitive analysis that informed positioning strategy. Designed the logic and structure for a new website section and managed the CMO's LinkedIn content and visuals.

Competitive Analysis Positioning Strategy Web Design LinkedIn Content Management

Education

Degrees, certifications, and relevant coursework

Paris Dauphine-PSL University

Master's degree, Marketing & Strategy

2026 -

Activities and societies: Member of the faculty association's communications team

Pursuing a Master's degree in Marketing & Strategy, expected to graduate in 2028. Member of the faculty association's communications team.

French University in Armenia

Bachelor's degree, Marketing & Commerce

2022 - 2026

Grade: Graduated with Distinction

Activities and societies: Secretary and member of the student council (2024-2026); completed projects for Team Telecom, Arge Business, Babolat Armenia, Ameriabank, Finny (1st place in faculty) and Sovrano Distributions

Earned a Bachelor's degree in Marketing & Commerce with distinction. Served as secretary and member of the student council from 2024 to 2026.

CaseKey Business Case Competition

Participant, Business Case Competition

2024 - 2025

Activities and societies: Only team among 21 to reach the finals in all three micro-cases; 2nd place for the Armenian State Philharmonia case (2025)

Participated in the CaseKey Business Case Competition, reaching the finals in all three micro-cases and achieving 2nd place for the Armenian State Philharmonia case in 2025.