At NISAU UK, I own Instagram content strategy for a 57K-follower community. I audited 11 months of content, reshaped it around a careers-and-employability niche, and built a weekly publishing plan and performance tracker.
I created original content series and set up ManyChat comment-to-DM automation, mapping nine lead magnets to individual keyword triggers. I also plan events and lead content production, including on-the-ground videos and vox pops.
Previously, at Amber, I managed content across YouTube, Instagram, TikTok, LinkedIn and Twitter (X). I solely managed and optimized two YouTube channels, with monthly organic views reaching up to 3 lakhs, and planned SEO-driven content to improve organic reach and rankings.
