Looking for a job

Waranchaya Watcharatrakarnpong

@waranchayawatcharatr

Marketing manager at OpenDurian who built a TikTok affiliate sales channel and turned a Chinese-learning brand profitable.

Thailand

Message

What I'm looking for

I'm open to remote marketing strategy, paid social and fractional marketing projects.

At OpenDurian, I worked directly with the CEO on marketing and sales strategy across book and course brands. I built and scaled a TikTok affiliate sales channel with a dedicated team, and turned a Chinese-learning brand from negative to positive margin.

I also pitched a new book brand and led its launch marketing, then built an offline book fair channel from scratch. I set monthly targets, KPIs and margin plans across multiple brands.

Earlier at OpenDurian, I led marketing for an IELTS prep brand, owning Facebook Ads planning, optimization and tracking. I started there creating and proofreading English learning content, and I'm open to remote marketing strategy, paid social and fractional marketing projects.

Experience

Work history, roles, and key accomplishments

Group Marketing Manager

OpenDurian

Aug 2022 - Apr 2026 (3 years 8 months)

Worked directly with the CEO on marketing and sales strategy across OpenDurian's book and course brands, leading the TikTok affiliate, offline, and brand teams.

• Built and scaled a new TikTok affiliate sales channel with a dedicated team
• Pitched a new book brand and led its launch marketing
• Turned around a Chinese-learning brand from negative to positive margin
• Built an offline book fair c

Brand & Marketing Lead

OpenDurian

Aug 2019 - Jul 2022 (2 years 11 months)

Led marketing for an IELTS prep brand through a period of strong growth.

• Owned Facebook Ads, the main revenue channel: planning, optimization and tracking
• Turned the marketing plan into weekly and monthly actions with the sales, design and content teams
• Designed the sales funnel and aligned content and product strategy