Waffle's Territory

WT

Open to opportunities

Waffle's Territory

@wafflesterritory

I design data-informed digital products that improve engagement, onboarding, and conversion.

What I'm looking for

I'm looking to build impactful digital products where I can translate user needs into intuitive interfaces and drive product growth through data-informed strategy.

I've led digital product redesigns for a regional FinTech payment app, improving user engagement by 48%, and for a B2B SaaS platform, reducing onboarding time by 55%.

I translate user needs into intuitive interfaces, creating seamless journeys from concept through launch. My work spans user research, information architecture, wireframing, high-fidelity prototyping, design systems, user testing, and product metrics.

I've also overhauled an e-commerce website with a cohesive design language that improved conversion by 22%. I bring a strategic, data-informed approach to building impactful digital products.

Experience

Work history, roles, and key accomplishments

FR

Lead Digital UI/UX Designer & Product Strategist

Freelance

Led full-cycle UX redesign for a regional payment app, increasing user engagement by 48%. Created cohesive design language for e-commerce overhaul, improving conversion by 22%.

User Research Wireframing Figma Adobe XD Sketch Principle Design Systems Information Architecture Data Analysis User Testing Conversion Rate Optimization Client Management

Education

Degrees, certifications, and relevant coursework

ID

Institute of Business Administration (IBA), University of Dhaka

Master of Business Administration, Digital Marketing & Product Strategy

2017 - 2019

Pursued an MBA in Digital Marketing and Product Strategy, focusing on strategic product development and digital marketing.

Tech stack

Software and tools used professionally

Figma

Adobe XD

Availability

Open to opportunities

Location

Bangladesh

Authorized to work in

Website

ishraqrahman.dev

Portfolio

ishraqrahman.dev

Job categories

Product Designer UI Designer UX Designer Product Strategist Digital Product Designer UX Researcher Product Designer Product Design Product Design Specialist UX Product Design Product Design (UX UI)

Skills

User Research Personas Wireframing Figma Adobe XD Sketch Principle Design Systems Information Architecture Data Analysis Product Metrics Optimization User Testing Conversion Rate Optimization Digital Communication Client Management

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