At EveryLab (Yapsu AI), I developed multilingual content strategies for Chinese and Japanese learning on Instagram and TikTok. I published 120+ educational videos and posts, contributing to over 2 million organic impressions and 250,000+ engagements.
I managed a cross-functional team of 20 creators, editors, and designers, coordinating ideation, production schedules, quality control, and performance reviews. Using analytics to refine content, I increased average engagement rate by 45% and improved audience retention across campaigns.
At Beta Group, I coordinated media operations for the feature film Mùi Phở and produced and edited 80+ marketing assets. I also supported digital campaigns that generated 5M+ online impressions, 800K+ video views, and 150K+ audience interactions.
On my TikTok project, I built a personal brand with 1,000+ followers and 10.5K+ cumulative video views. I also mentor students through Mentor X and KAMPUS, supporting university applications and teaching Mathematics and Science.
