Vinithra User

At McKinsey & Company, I turn dense analysis into decks, newsletters, infographics, and event collateral that hold up in front of clients. My work spans banking transformation, real estate, wildlife and tourism development, TMT conferences, and internal communications across multiple geographies.

I’ve built campaign identities, editable client-run template systems, and one-page data stories designed to be scanned in under a minute. My subtractive approach uses soft palettes and a single accent, taking things away until only the argument is left.

My work has received McKinsey’s Elite Platinum Award for exceptional design work, Designer of the Year recognition, and Employee of the Month for six consecutive months. Outside client work, I make colour-pencil and ink illustrations, hand-painted fabric art rooted in Indian folk traditions, and photography.